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Advocacy groups issue fresh calls to investigate YouTube over researchers' child protection claims

Fairplay leads calls for FTV investigation based on critical Adalytics report.
August 23, 2023

Advocacy groups issue fresh calls to investigate YouTube over researchers' child protection claims

Several consumer advocacy groups have issued fresh calls for the Federal Trade Commission to investigate Google based on recent research that called into question the child-protection policies of its video-sharing platform YouTube.

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Ivy Liu
Fairplay leads calls for FTV investigation based on critical Adalytics report.

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Turns out YouTube is Gen Z’s favorite social media app – and it is dominating the gaming space.

Because retail media campaigns drive to a retailer’s site in many cases instead of a brand’s, it’s up to the retailer to share necessary customer activity information, adding yet another layer of complexity for advertisers.

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The social media platforms have had a wild ride this year so far.

Ad tech stacks often fail to provide interoperable components out of the box, which means more complexity, less flexibility and lost time for agencies.

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This week’s Future of TV Briefing looks at why YouTube Shorts’ and TikTok’s affiliate commerce programs for creators may fare better than past efforts from the likes of Instagram.

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While business-to-business and business-to-consumer advertising methods are different for a reason, there are aspects of B2C that B2B marketers can — and should — leverage, such as spotlighting promises rather than features alone.

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The partnership, announced today, is part of a bigger push by the brand to build out its metaverse presence.

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The partnership, announced today, is part of a bigger push by the brand to build out its metaverse presence.

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