The MFA uproar puts curation of programmatic advertising in the spotlight
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The week that was in AI: the latest in creating, using and regulating generative AI
Friday, August 25, 2023
As more companies develop new AI tools, a growing number of states are passing new laws to regulate more tech. August 25, 2023 The week that was in AI: the latest in creating, using and regulating
Infillion is confirmed as MediaMath's new owner as a familiar face slides back into view
Thursday, August 24, 2023
The investment fund of MediaMath founder Joe Zawadzki advised on the winning $22 million bid, opening the door to potential future tie-ups. August 24, 2023 Infillion is confirmed as MediaMath's new
The advertiser’s guide to activating data-driven creative
Wednesday, August 23, 2023
Brands and agencies are delivering increasingly relevant and personalized ads to consumers by leveraging dynamic advertising that takes into account real-time information. However, developing
Advocacy groups issue fresh calls to investigate YouTube over researchers' child protection claims
Wednesday, August 23, 2023
Fairplay leads calls for FTV investigation based on critical Adalytics report. August 23, 2023 Advocacy groups issue fresh calls to investigate YouTube over researchers' child protection claims
How agency in-housing offerings like Omnicom's TRKKN use Google expertise as a draw
Tuesday, August 22, 2023
The principal change to the agency approach to in-housing has developed organically with the growing use of ad-tech, data and mar-tech tools generating a need for deeper understanding of the “plumbing”
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