The week that was in AI: the latest in creating, using and regulating generative AI

As more companies develop new AI tools, a growing number of states are passing new laws to regulate more tech.
August 25, 2023

The week that was in AI: the latest in creating, using and regulating generative AI

As more companies develop new AI tools, a growing number of states are passing new laws to regulate more tech. We round up the week in AI.

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Ivy Liu
As more companies develop new AI tools, a growing number of states are passing new laws to regulate more tech.

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Publishers still find it’s a challenge to measure and block people who are finding ways to bypass their paywalls.

To engage consumers, marketers are using data to personalize each connected touchpoint, including CTV.

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As the in-housing trend continues in marketing, Frito-Lay says there’s room for internal and external partners.

Publishers are relying on customer data platforms and other technologies to unify audience and customer data information to strengthen and diversify campaign performance for their advertising partners.

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Online marketing spend dominates its offline counterpart — no surprise there. But what might come as a surprise is that marketers across the board actually increased their spend in the last year, and that brands and retailers spent a lot more on online marketing than agencies.

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As digital media spend and brand expectations increase, agencies are paying fresh attention to how they use in-house teams and external vendors to execute campaigns.

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In six episodes, Is This The Metaverse elevates the perspective of both the companies converting physical experiences into virtual entertainment — via fitness, concerts, fashion, advertising and coworking — and the individuals who are actually hanging out inside these virtual spaces.

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The Equal Employment Opportunity Commission filed suit against a China-based online tutoring company.

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Infillion is confirmed as MediaMath's new owner as a familiar face slides back into view

Thursday, August 24, 2023

The investment fund of MediaMath founder Joe Zawadzki advised on the winning $22 million bid, opening the door to potential future tie-ups. August 24, 2023 Infillion is confirmed as MediaMath's new

The advertiser’s guide to activating data-driven creative

Wednesday, August 23, 2023

Brands and agencies are delivering increasingly relevant and personalized ads to consumers by leveraging dynamic advertising that takes into account real-time information. However, developing

Advocacy groups issue fresh calls to investigate YouTube over researchers' child protection claims

Wednesday, August 23, 2023

Fairplay leads calls for FTV investigation based on critical Adalytics report. August 23, 2023 Advocacy groups issue fresh calls to investigate YouTube over researchers' child protection claims

How agency in-housing offerings like Omnicom's TRKKN use Google expertise as a draw

Tuesday, August 22, 2023

The principal change to the agency approach to in-housing has developed organically with the growing use of ad-tech, data and mar-tech tools generating a need for deeper understanding of the “plumbing”

Understanding publishers' and advertisers’ post-cookies strategies and roles for first-party data

Monday, August 21, 2023

Publishers and advertisers know the vector every website visit can include — as consumers move through their pages and engage with content (whether articles or merchandise), data trails form. Any user

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