Why moving to direct-sold is crucial for publishers

As consumers increasingly opt out of hyper-targeting and tracking, ad tech platforms contend with a lack of visibility, leading advertisers to struggle to reach target audiences — resulting in a decline in the use of open marketplaces (OMPs). 

With addressability at only 30% and OMP revenue down by 25%, publisher sales teams are looking beyond OMP revenue and focusing on direct-sold partnerships. Permutive’s new guide helps publishers adapt to the changing landscape with real examples of publishers building lasting relationships with brands to win repeat business, enabling publishers to build a direct-sold strategy that drives ad sales. Download it to learn:

• How to make the switch from OMP to direct-sold
• How to unlock greater returns from advertising
• How to build direct relationships with buyers
• How to create cleaner supply paths

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