How will MediaMath’s new owners Infillion chart the long road ahead after its $22 million acquisition?

How will MediaMath’s new owners Infillion chart the long road ahead after its $22 million acquisition?

The growing need for transparency is a possible source of market reentry for ad tech’s oldest DSP.

Additional coverage:

• Summer 2023 has come to an end, but the events over the past four months are bound to leave a lasting mark on the rest of the year. Digiday editors discuss the top trends in the latest episode of the Digiday Podcast.
• Publishers including The Marshall Project and The Markup shared case studies of how they’re using generative AI in their newsrooms for more efficient editorial processes — after some failed tests.
• As the pandemic has gone on, the question of when or if employees would return to full-time in-office work has been a common one. Now, it seems, some companies are aiming to make that return more formal. More in this Digiday+ Marketing Briefing.
• While click farming and impression farming have been around in digital advertising, the increased use of artificial intelligence may worsen these larger fraud-related problems.
• With the help of content creators, T-Mobile is adopting a raw and unvarnished approach to draw attention to its brand.