Social Media Examiner - Reels ads options…

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This newsletter is brought to you by Social Media Marketing World.

In today’s edition:

  • Reels ads options
  • YouTube Shorts creation
  • Facebook ads scaling strategies
  • Launching NFTs on Fair

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Between Facebook and Instagram, Reels has a potential advertising audience of nearly 1.5 billion people. Yet the placements are relatively underutilized by marketers. For example, in 2022, Reels made up just 3% of Facebook ad impressions.

As of June 2023, Ads Manager has more options than ever to edit and optimize this ad type. Highlights include a new Commercial Music feature, new IG placements, and support for Reels ads in more campaign types.

Since you can also use Meta's AI-driven Advantage+ Creative suite to optimize these ads, you have plenty of valuable ways to create high-performing campaigns across these short-form video feeds on FB and IG. 

To discover new features for Reels ads to reach new people, read the full article.


Michael Stelzner, Founder and CEO

P.S. Add michael@socialmediaexaminer.com into your contacts list. Use Gmail? Go here to add us as a contact.  

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