Social Media Examiner - Scaling with Facebook ads…

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This newsletter is brought to you by Social Media Marketing World. Ready to level up your content? 

In today’s edition:

• Agency pricing models
• Facebook ads scaling strategies
• Launching NFTs on Fair
• YouTube Changes

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If you're experienced at running ads on Meta but you want to go bigger and better than ever before, using the shotgun method to scale Facebook ads fast is the best option.

To understand the shotgun method, you have to understand how Facebook ads work. The ads algorithm will show each ad in a set to about 300-500 people. Then, based on the response to each ad, it’ll give more impressions to the best one.

However, you can't predict which ad will be the successful one, which means that ultimately, it's a numbers game. The more ad sets and ads you post, the more chance you have of finding something really good.

The shotgun method comes down to two elements:

1. Create a lot of ads to increase your odds of success.

2. Cut your losses quickly on poorly performing ads to save your budget.

As you take ad spend away from bad ads and give it to the high performers, you'll see a gradual improvement in ROAS overall. So although Facebook ads are still a lottery, you'll have more chances to win every day. 

To learn how to set up this campaign and discover two more strategies, click, below:

• Read the Article.
• Watch on YouTube.
• Listen on Apple, Google, Spotify.

➡️ Here is some more great content you won't want to miss:

Choosing Pricing Models for Your Marketing Agency
Are you charging by the hour for services? Looking for inspiration to move to a retainer or project fee model?

• Watch on YouTube.
• Listen on Apple, Google, Spotify.

Launching NTFs: Fair.xyz
Do you want to launch an NFT collection? Looking for an easy-to-use platform with a proven reputation?

• Read the Article.
• Watch on YouTube.
• Listen on Apple, Google, Spotify.

Social Media Marketing Talk Show
Discover the latest YouTube changes, updates, and more. Follow the show to get the current news and expert insight on a different platform each week.

• Watch the Livestream on YouTube.
• Listen on Apple, Google, Spotify.