🕵️‍♂️ Fake buttons and great YouTube titles

Today's email is brought by Tella​

Hey fellow thieves!

We've got a bunch of new subscribers this week so welcome 👋

As a reminder, this is The Steal Club, a weekly email (sometimes 2) with the tactics & playbooks the top creators use to grow their audience and monetize their content.

Let's dive into this week's content! But first, a word from our sponsor, who helps support this newsletter...

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They often had overlapping elements, problems with quality…Case in point 👇

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Alex Note: I had a terrible time taking that picture for the ad. Click on the link, will ya? 😂

#1 - Fake button for newsletter subscriber growth

Sharing a link on social media usually generates a preview “card” of said link.

To increase the clicks that you get on that link, try adding a fake button to your newsletter’s share image 👇

It’s not a real button, but it looks like one, so buyer psychology says people are more drawn to it.

Pretty easy to steal too! I did the above in Canva in 3 minutes.

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#2 - Adapt your product's copy to current events

We are in a recession? Teach the "recession-proof skill"

AI is coming for you? Build an AI-Proof Content Strategy

🕵️‍♂️ Both examples stolen from Dan Koe​

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#3 - How to write great YouTube titles

Step 1 - Go to the top creators in your niche

Step 2 - Filter for their most popular videos

Step 3 - Write down their top titles

Step 4 - Look for patterns of words that appear repeatedly

Step 5 - Use them in your next title

I tried to apply it with Ali Abdaal and this is what i found:

It works!

"Evidence-Based" repeats on these 4 videos, all with a huge amount of views. If I were a creator of the productivity niche, I would make my next title include this words.

🕵️‍♂️ Stolen from Ed from Film Booth​

This section includes steal-worthy gems from all around the internet. It includes newsletters, tweets, articles...you name it.

🕵️‍♂️ Learn from history's greatest marketers. Niall writes Growing Viral, one of my fav newsletter reads. It's like The Steal Club but for marketers. Trust me, you'll enjoy it. (link)

👉 Content that hits = Content that solves your audience's problem. But where to get those? On Reddit, the front page of the internet. How? With GummySearch (link)

🕵️‍♂️ What does the Eiffel Tower have to do with making money as a creator? Find out on my first LinkedIn carousel in a while. If you are there, let's connect! (Link)

🕵️‍♂️ Links are no longer used for product launches on X (former Twitter). Now it's all about 30-second videos. Or that's what Greg proposes. (link)

👉 Freelance GPS. Meet your first clients, learn how to sell $10K+ deals, and enjoy freelance freedom without the grind. (link)

*Links that start with the 👉 emoji are ads. Book your slot here.​

And that's it for this week! Don't forget to sign up for the waitlist of my upcoming tactics product if you want to get a steep discount. You won't regret it

What do you think of today's email?

​👍 Steal Worthy​
​😄 It was Ok​
​👎 Do better​

See you with new thefts next week!

Alex Llull, Chief Thief

​The Steal Club​

PS: Here are a few more ways I can help you 👇