Mailbrew Marketing Weekly - Marketing Weekly #144

How to Market Literacy: Cool Lessons from Jay-Z and the Brooklyn Public Library • I’ve Spent 5 Years In Marketing & These Are The Top 3 Ways To Make Sure Your Ads Don’t Suck • Learn From Cult Gaia: Creating Magnetic Social Sales Campaigns • Easily Extract an Almost Endless Supply of Low-Competition Keywords with Broad-Scope AI Mining • 5 Ways Apple’s ‘The Underdogs’ Ad Became a 150M+ Views Success • How Volunteering Supports My Role at Buffer • B2B SaaS Marketing: The Ahrefs Guide • If Your Marketing Mix Doesn’t Match Your Customer’s Journey… You’re Gonna Have a Bad Time | 5-Minute Whiteboard • B2B SaaS SEO: A 5-Step Strategy to Drive Leads & Signups • 🚗 Uber One: Information Hierarchy
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Sunday September, 2023

👋 Good day!

Here's your weekly marketing brew. ☕️

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Blogs

How Volunteering Supports My Role at Buffer
Essence MuhammadSep 8

I’ve been a Customer Advocate at Buffer for nearly five years. Throughout that time, I've worked hard to find the best way to guide customers to unlock the full potential of our platform to help them achieve their goals. I found a specific passion for our

B2B SaaS Marketing: The Ahrefs Guide
Mateusz MakosiewiczSep 8
  A buyer’s journey consists of the steps that a customer takes in order to purchase a product or a service. It’s everything from discovering the brand to comparing with competitors, checking the pricing page, chatting with sales, and so
Read more ›
If Your Marketing Mix Doesn’t Match Your Customer’s Journey… You’re Gonna Have a Bad Time | 5-Minute Whiteboard
Rand FishkinSep 7
Imagine that you have perfect knowledge of how every potential customer starts their journey to learn about the kinds of solutions your business offers. And that in that hypothetical, 25% of those potential customers learn about solutions in your space by typing keywords into Google. That’s a pretty reasonable average …
B2B SaaS SEO: A 5-Step Strategy to Drive Leads & Signups
Devesh KhanalSep 7
Most B2B SaaS SEO strategies fail to drive leads. This one fixes that.

Newsletters

🚗 Uber One: Information Hierarchy
Ali AbouelattaSep 7
A deeper look into a recent A/B test to overhaul Uber's subscription page
Turn of Events
Shannon SankeySep 7

GA4 highs, lows, and woes.

The post Turn of Events appeared first on Carney.


Podcasts

How To Create The Life You Want In One Year
ducttapemarketing.comJohn JantschSep 7
In this episode of the Duct Tape Marketing Podcast, we're joined by Lisa McCarthy, co-founder and CEO of the Fast Forward Group. Lisa has designed a groundbreaking system that's already changed the lives of over 100,000 professionals across industries, from tech giants like Google and Amazon to financial institutions like …
From Clueless to Successful: Charles Miller's Journey of Learning and Growth
podcasters.spotify.comCopyblogger Media LLCSep 5

In this episode of the Copyblogger podcast, host Tim Stoddart interviews Charles Miller, a freelancer, entrepreneur, and coach. They discuss Charles' journey into the world of online writing and how he discovered his passion for it. Charles shares his origin story, highlighting his initial interest in e-commerce and his pursuit …

Now with More Signals, XPro, and Virtual Mascots!
John Wall and Christopher PennSep 7

In this Marketing Over Coffee: Learn about the latest from Google, X, Virtual Influencers, Gender Bias and More!! Direct Link to File Brought to you by our sponsors: The Mailworks and LinkedIn First reports of GA3 data zeroing out Google Signals – Where’d your traffic go? Google outbound links if …


My client has been holding up our work for over 3 months now, what can I do?

Do you guys ever have clients that just make you want to rip your hair out with frustration, well if not then I hope that you never have to deal with it. I currently have a client who reached out to me in order to help him grow his roofing …

What's your worst day in marketing?

Not all days are sunshine and rainbows when it comes to marketing.. Whether you are in your first weeks of internship, or a seasoned executive running a marketing team.

One of my worst days of marketing, was after spending months of producing TikTok:s, figuring out how to go viral. Finally …

It's a travesty that Google clearly doesn't care about the quality of Ads run on YouTube.

It has gotten so ridiculous at this point. The ads run on YouTube are straight up unethical and possibly even illegal. I'm not even talking about all the misleading mobile game ads. The final straw for me was seeing a low quality ad that looked terrible advertising that Disney is …



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Twitter


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