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What the FTC's antitrust lawsuit says about Amazon's advertising business

The agency accused the e-commerce giant of conducting a range of anticompetitive behaviors that hurt both shoppers and sellers.
September 27, 2023

What the FTC's antitrust lawsuit says about Amazon's advertising business

With its new antitrust lawsuit against Amazon, the Federal Trade Commission has officially begun its new legal battle against the everything store.

Additional coverage:

  • Snapchat is looking to deepen its ties with the agency world — and it’s using a custom video game, “Snapchat Agency Adventure,” to do it.
  • This week’s Digiday+ Future of TV Briefing looks at what an industry group’s conditional certification of three measurement currency contenders signals about the TV ad business’s measurement overhaul.
  • In this YouTube Shorts case study, Digiday+ Research assesses how brands and influencers are using Shorts to reach new audiences and what types of Shorts videos create the most buzz for marketers.
  • Efforts from multiple attention metrics firms to apply their methodologies to digital audio and streaming, notably the podcasting world, were greeted with open arms by the likes of NPR, Audacy, iHeart and Spotify.
  • As in-housing settles in as a mainstay, some marketers push for complete control.
Other things to know about
  • Register for this online panel taking place today, September 27, at 2 p.m. ET to learn how Annex Business Media and Questex proved ROI to their advertisers, improved experiences and increased ad revenue. Sponsored by Omeda.
  • DTC became the hero of the at-home shopper in the early 2020s, but approaches to buying from digital channels continue evolving. Take this survey and tell us how your approaches to digital and in-store channels have changed for a $5 gift card. Sponsored by Klaviyo.
  • Agencies are increasingly tapping media execution partners to thread the needle between in-house teams and outsourced services. Sponsored by Pathlabs.

Top Stories
Ivy Liu
The agency accused the e-commerce giant of conducting a range of anticompetitive behaviors that hurt both shoppers and sellers.

howdy!
Yesterday, Snapchat marked its return to in-person agency roadshows, sending company representatives to Horizon Media’s Manhattan office to showcase a Snap-designed video game intended to capture the essence of what it’s like to work at an agency — and how Snapchat can be part of the process.

For publishers, diversifying bidder partners can profoundly influence revenue and user experience.

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howdy!
This week’s Future of TV Briefing looks at what an industry group’s conditional certification of three measurement currency contenders signals about the TV ad business’s measurement overhaul.

According to a recent Bango survey, 78% of consumers want to manage all their subscriptions on a single platform.

howdy!
Digiday+ Research assesses how brands and influencers are using Shorts to reach new audiences and what types of Shorts videos create the most buzz for marketers.

Advertisement

Black Friday Cyber Monday campaigns drive significant revenue for brands, and advertisers are increasingly focusing on high-value offers to win consumer spend.

howdy!
The latest example comes from work that attention metrics firm Adelaide did with several audio publishers, including iHeart, NPR and Audacity around an eBay campaign.

howdy!
As in-housing settles in as a mainstay, some marketers push for complete control.

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