Digiday - The investment banker’s view of ad tech

The investment banker’s view of ad tech

Luma’s Terry Kawaja gave the rundown on ad tech predictions, preoccupations and predicaments for an industry going through its awkward teenage years.

Additional coverage:

• Publishers are starting to apply AI to their sales operations. More in this Digiday+ Media Briefing.
• In 2023, some brands’ executive boardrooms are still insulated from the chill of crypto winter, for better or worse. But the rising pressure of crypto skepticism has made it more urgent than ever for companies to figure out how to use blockchain technology.
• The Financial Times has launched another lower-priced, subscription-based mobile app product a year after the debut of FT Edit to reach international readers.
• Influencer, a marketing agency, is adopting a brand lift measurement tool in a move to demonstrate the value of employing influencers and creators.
• Some content creators are using generative AI tools to spark new levels of creativity and innovation and are sharing their experiences online about how they're using these tools to streamline their workflows and boost productivity.