Media Briefing: Key takeaways from the Digiday Publishing Summit and what CNN's new CEO is changing
In a recent Media Briefing:
Get a taste of this member-only briefing below and subscribe for full access to original research, exclusive content, reports and guides, member events and much more. By Kayleigh Barber During town halls and round table discussions, publishers were granted anonymity under Chatham House rules to candidly discuss what was on their minds and what challenges they were currently facing at the end of 2023. Below are snippets of those conversations, which have been lightly edited and condensed for clarity. State of ad spend “I’m optimistic, not necessarily because things are better in terms of revenue, but because there are things that we learned when things get really bad.” “I think we’re learning from all the shit that sucked over the last couple of years starting with COVID and then having the huge ramp-up of ad spend and then … realizing it was overspending as everything came back down. Finding solutions to make sure that doesn’t happen again is what I’m optimistic about.” The end of the third-party cookie? “I don’t think there’s going to be a cookiepocalypse for us.” “I think we’re all going to take a haircut as the cookie [gets removed].” “We’re all trying to figure out how this is gonna play out but it’s unfortunately [on] the buy-side. There’s an infinite amount of inventory on Chrome so they don’t have to try Safari. They’re not really seeing the issue yet. They’re not feeling the pain.” “What I hear are a lot of rumblings about people wanting to push back on the [Privacy] Sandbox and I just don’t know if they’re going to stand up or not.” Recent Member Exclusives |
Older messages
How media execution partners are helping teams optimize campaigns
Thursday, September 28, 2023
Guide: As digital media execution evolves, agencies turn to MEPs
The investment banker’s view of ad tech
Thursday, September 28, 2023
Luma's Terry Kawaja's rundown on ad tech predictions, preoccupations and predicaments for an industry going through its awkward teenage years. September 28, 2023 The investment banker's
What the FTC's antitrust lawsuit says about Amazon's advertising business
Wednesday, September 27, 2023
The agency accused the e-commerce giant of conducting a range of anticompetitive behaviors that hurt both shoppers and sellers. September 27, 2023 What the FTC's antitrust lawsuit says about
How advertisers are tackling measurement in a fragmented RMN ecosystem
Tuesday, September 26, 2023
Unpacked guide: Measurement and attribution challenges in retail media networks
How Formula One's 'huge surge' in the U.S. is capturing the attention of marketers and publishers
Tuesday, September 26, 2023
With three Grand Prix races in the US this year – Miami this past May, Austin in October and Las Vegas in November – the interest from US marketers in Formula One has increased this year, according to
You Might Also Like
Launch Your Own Crypto Token in Eve Frontiers; A new blockchain phone from Solana Mobile
Friday, September 20, 2024
PlayToEarn Newsletter #245 - Your weekly web3 gaming news
Reader, last chance, get your free AI training…
Friday, September 20, 2024
Hey Reader, I wanted to remind you that our free AI training is still available, but only for a little longer! I've emailed you a few times because I don't want you to miss out on this quality
🎙️ Find That Pod #280
Friday, September 20, 2024
Let's discover some awesome podcasts together.
Two Charged in $230M Bitcoin Theft Linked to Genesis Bankruptcy
Friday, September 20, 2024
Plus Silvergate Executives Claim Chokepoint 2.0 Forced Their Closure
Blogging is Making a MAJOR Comeback
Friday, September 20, 2024
Today, I've got 2 different videos related to the Google's most recent August core update. First, I just released this video yesterday: Blogging is Making a Major Comeback! I share several
Holiday 2024: In-Store Sales Drop, eCommerce Stays Strong [Crew Review]
Friday, September 20, 2024
Email is one of the easiest ways to grow your off-Amazon sales and support your on-Amazon sales. With Omnisend, setting up your campaigns couldn't be easier. Make email marketing easy. Hey Reader,
53,000 visitors a month for THIS?! 🚀
Friday, September 20, 2024
You're overthinking it!
Updated features for LinkedIn pages
Friday, September 20, 2024
Today's Guide to the Marketing Jungle from Social Media Examiner... Presented by social-media-marketing-world-logo It's Library Card Sign Up Month, Reader! It's the best card you'll
Influence Weekly #355 - TikTok's E-commerce Expansion: 12 Industry Experts Weigh In On Opportunities And Strategies
Friday, September 20, 2024
Beast Games Contestants Sue MrBeast, Amazon Over Alleged Sexual Harassment, Mistreatment
Weekly Dose of Optimism #112
Friday, September 20, 2024
Three Mile Island, Obesity Goop, Metformin, Antigravity, The Prize, Porphyrion ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏