How media execution partners are helping teams optimize campaigns

With ad agencies facing increased demand from brands, they’re stuck between running media efforts in-house, which can be expensive and distracting, or outsourcing to vendors, which might mean giving up control or a lengthy vetting process for the right provider. 

However, there is another option — media execution partners — that integrates with ad agencies instead of being an external service. MEPs provide ad agencies with the people, workflows and technologies they need to craft and execute campaigns that meet both media and business objectives while freeing agency leaders to focus on growing their companies. Download this new guide from Pathlabs to learn more about:

• How digital media execution has evolved
• Why a media leader at Simantel turned to an MEP to increase bandwidth
• How CCF drove profits and reduced costs with a digital media partnership
• How an MEP maximized digital media spend impact for The Blossom Project

Sponsored by: Pathlabs

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