With Taylor Swift's Eras Tour movie, Cinema advertisers hope for a Q4 boost

With Taylor Swift's Eras Tour movie, Cinema advertisers hope for a Q4 boost

The buzzy event has cinema ad firms hoping for a boost in Q4 cinema advertising after Barbenheimer.

Additional coverage:

• Meta unveiled a number of major hardware and software updates related to its ambitions for virtual reality, mixed reality and generative AI at the annual Meta Connect developer conference this week.
• Publishers are unsure if blocking AI web crawlers is enough to protect their content from being scraped and used to feed AI tools and systems.
• In Q4 of this year, Activision Blizzard Media is launching in beta a new measurement tool dubbed the Attention Measurement Scorecard. The goal: to raise brands’ and marketers’ confidence in in-game advertising.
• Albertsons' svp of retail media is working with the IAB to help set measurement, terminology and other standards for the burgeoning retail media network industry. She talked with Digiday about that and more.
• Snapchat's decision to close its AR Enterprise division has raised questions about the platform's evolving augmented reality strategy.
• Our most-read story this week: Apple’s expanding ad ambitions: A closer look at its journey toward a comprehensive ad tech stack.