🕵️‍♂️ it's all about making it personal

Today's email is brought by a System To Create & Launch Your Course In Just 10 Hours (Or Less)​

Hey thieves!

Welcome to a new week of thefts to help you grow your audience and monetize your content.

Before this week's content, a word from our sponsor 👇

#1 - How to boost your online reputation and credibility

➝ Prove your expertise, at scale, in public.

Example: Me in 2020. 0 reputation and super small audience (less than 300 followers).

My goal was to get leads for content strategy from founders. So I went to IndieHackers and posted this 👇

The post racked 64 replies in total and got featured on the Indie Hackers newsletter.

As a result, I generated a lot of leads for my freelance business and my first-ever client.

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#2 - How an 8-figure podcaster distributes her content

There is a distribution problem ingrained in podcasts. Podcast discovery platforms suck. This is Amy Porterfield's solves it:

• She releases a new episode
• She makes a social post (where she has a bigger audience) to tease it
• She asks everyone to comment with a number (usually the episode number)
• She instantly DM's a link to the episode (with a simple automation)

I've actually taken a look at her Instagram and she uses this strategy ALL THE TIME, not only for pod episodes but to distribute lead magnets or sales pages.

You can use this tactic not just for podcast episodes, but for virtually anything else you want to distribute (blog posts, lead magnets, newsletters, etc.).

Full disclosure: I work with the folks at Twet Hunter so I'm obviously biased, but I do think these are the two best tools in the market for that.

*******

#3 - Personalize your landing pages

Usually, when you advertise your product in someone else's newsletter (either as an ad or as a cross-promotion), you redirect people to your regular landing page and call it a day.

Matt (today's sponsor) instead personalized the landing page for his product just for my audience.

He includes my picture so you recognize the source + a testimonial 👇

By leveraging this other person's audience's trust in them, you make the ad more effective.

"Huh, Alex endorses this guy, I guess it's worth it then!"

​Go check it out for yourself.​

This section includes steal-worthy gems from all around the internet.

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👉 A 5-minute weekly read that might change your life. From Mark Manson, author of “The Subtle Art of Not Giving a F*ck” (link)

🕵️‍♂️ How the game of audience building has changed on Twitter/X in 2023 (link)

🕵️‍♂️ How Alessio made $734 in sales with his first lead magnet with an audience of just 328 subs (link)

👉 Turn your messy voice notes into publish-ready text in a matter of seconds. AudioPen has been a game changer to how I write content. If you are a rambler like me, it’s 100% worth it. (link)

*Links that start with the 👉 emoji are ads or affiliate links. Book your slot here.​

I stole everything Paddy Galloway (YouTube’s #1 Expert) knows about YouTube from 3 different public AMAs he’s done.

Find all your YouTube questions answered here 👇

And that’s it for this week! What do you think of today’s email?

​👍 Steal Worthy​

​😄 It was Ok​

​👎 Do better​

See you with new thefts next week!

Alex Llull, Chief Thief

​The Steal Club​

PS: Here are a few ways I can help you out right now 👇