Email from Litmus

The latest email resources from the Litmus blog and a few of our favorite things from around the web last week. ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌

The best email content and news—handpicked and
delivered to your inbox every week.

5 October, 2023

An image with an email inbox and a checklist next to it.

Survey

The State of Email Trends

You’ve got your trendy trends and then the trends-that-really-matter trends—the trends that move the needle and prove to be worth the effort of diving into.

But how do you know which trends those are?

Let’s figure it out together.

Take 5-10 minutes out of your day today (or tomorrow, or the day after, or maybe next week!) to fill out the State of Email Trends survey to help us identify which email trends you should be tapping into.

P.S. Shoutout to Bethany Hamby, Lauren Doell, Spencer Wolverton, Sarah Oliver, and Jennifer Silvers for all sharing their most ridiculous thing with me in my last appearance of Litmus Weekly!

Jaina Mistry (she/her)
Director of Content and Email Marketing

Pop quiz:
Which email trend did we suggest email marketers ignore for 2022?

BIMI
Dark Mode
AMP for Email
Hyper-personalization

Scroll to the bottom for the answer.

Looking back at the email trends we identified at the beginning of 2022 as ones to keep an eye on—I wonder how many of these will make an appearance next year.
Over the years, I’ve stepped away from email development so I was pumped to be able to remind myself of the basics in our Foundations of Email Development.
Email development not your thing? How about email templates? Litmus-tested and ready to go! Here ya go.
And while it was nearly a month ago, I am still reminiscing heavily about all things Litmus Live. From the amazing sessions to the wonderful speakers, and the fantastic community. Live vicariously through our recap!
Oh, one last thing! Want to join forces with Litmus on your next content piece? Drop us a line! We’re always looking for new co-marketing partners who live and breathe email.

Saved, bookmarked, to-read… soon

This is what I would call very, very important news: Gmail is now rejecting unauthenticated mail. What does this mean? Unauthenticated mail is getting flat out rejected in Gmail.
I love a good in-email poll. They’re engaging, fun, and irresistible. So I was amazed to read how Lauren Jean uses them to increase click-through rate by 53%.
What is an email marketer’s most important job? Spoiler alert: There are a few.

Perception is everything…

Mike Hillyer on LinkedIn says: 'One of the best practices most senders should adopt is to think from the recipient's perspective. You're not sending to an empty inbox, you're sending to a full one, so you must stand out to get noticed.' The image is someone holding a boombox above their head and in front of a car with the message 'How you think your message looks in their inbox'. There is a similar image below it with the same person in 9 others behind them. The message says 'How your message actually looks in their inbox'.

Jaina here, your host of this week’s issue

Hiya! I’m Jaina, and I lead the email and content team here at Litmus. I’m an email marketer at an email company who gets to do all things email. What a world.

I asked this as an icebreaker at the beginning of my Litmus Live workshop, and it got me curious about the wider email community: if you weren’t working in or around email, what would you be doing?

Me? Probably something creative and in the design sphere. Reply and let me know!

The answer is c. AMP for Email! While we love all things interactive email at Litmus, there are too many barriers in place for email marketers to truly embrace AMP for Email and make it a true trend.

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Trendy email trends, going back to the basics of email development, and more

The State of Email Trends

Saved, bookmarked, to-read… soon

Perception is everything…

Jaina here, your host of this week’s issue

Older messages

Can I get your feedback, email friend?

Email development for beginners, email examples to bookmark, and more

Navigate the new era of email marketing with ease, what’s new in Litmus, and more

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