Email from Litmus

The latest email resources from the Litmus blog and a few of our favorite things from around the web last week. ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌

The best email content and news—handpicked and
delivered to your inbox every week.

19 October, 2023

A countdown timer counting down from 1 hour 47 minutes 21 seconds

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Boost Engagement with Countdown Timers

Your mission, should you choose to accept it…
[bum bum-ba-dum, bum bum-ba-dum, deedle-de-deeee]

Figure out a way to add personalization to your emails. I’m not talking about just adding “Dear [first name]” to your email. No, I want fun, festive, functional, and fantastic personalization!

Want to celebrate a subscriber’s anniversary or a birthday coupon expiration? Use a countdown timer. You can even include your subscribers’ first name on an image! And if you want to gather opinions, sentiment trackers will add an extra touch of personalization. And using Litmus Personalize, this takes just a few, easy steps.

As always, should you or any member of your team be caught in a spam trap, I will disavow any knowledge of your actions. This email will self-destruct in…

Carin Slater (she/her)
Email and Content Growth Marketing Manager

An envelope with a CO2 (carbon) cloud on the top right corner

Pop quiz:
How much carbon does the average email produce when sent to 10,000 subscribers twice a week?

1.2 tons a year
2.2 tons a year
3.2 tons a year

Scroll to the bottom for the answer.

Tired of random email trend predictions? Take our survey and join the 300+ email geeks helping us unmask which email trends matter and which are just hype.
Here’s a new cool gadget for your email tool belt. Add some new templates to your arsenal from our recently updated Email Template Hub.
Some secrets are just too good to keep. Join TODAY’s webinar for key takeaways from the State of ESP survey. Can’t make it? we’ll send you the (non-self-destructing) recording.
No need to break into the Litmus office looking for Black Friday tips. We don’t just leave them lying around anyway. Oh wait, we do: How to Build Better Black Friday Emails.

(Not-so) Top Secret Files

Any email geeks in London on Friday, October 20? Join Email Geeks UK when they visit Mailchimp’s ‘Email Is Dead’ exhibit at the Design Museum!
Ok, so this email isn’t going to self-destruct, but it’d be a whole lot cooler if it did! The Email Expiration Date initiative is working on making self-destructing emails a reality.
Mission (not) Impossible: Google has new requirements for a safer, less spammy inbox. You’ve got until February 2024 to set yourself up for success!
No need to go undercover for deliverability advice, Yanna-Torry Aspraki shares 4 deliverability tricks that work with Inbox Collective.

Some people may have been confused when this alert came through

Anne Tomlin on LinkedIn says 'There's no eblasting in email! #emailgeeks #emailpeeps' and the image is the national alert that went out on October 4, 2023 at 14:18 PM with the words 'Stop calling it an e-blast'

Ope, just gonna introduce myself real quick

I’m Carin, Email and Content Growth Marketing Manager at Litmus. (Whoa, that’s a mouthful.) I used to touch every email that we sent out, but these days I’m concentrating on making our emails better than ever. Which means that I’ve been handing off some emails to other awesome people, like Tracie. It also means you might see some fun things pop in and out of our emails (or you might not, depending on which version you get )

When I’m not doing email I’m working on my family’s group Halloween costume. Check the progress out here. #SorryNotSorry for the shameless plug

The answer is a. 1.2 tons of carbon a year. Yeah, that’s how I felt after seeing Alice Li explain it at Litmus Live this year. For ideas on how to make your email program greener, sign up for access to Litmus Live’s on-demand videos.

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Wow your subscribers with personalization, tips for building the best Black Friday emails, and more

Boost Engagement with Countdown Timers

(Not-so) Top Secret Files

Some people may have been confused when this alert came through

Ope, just gonna introduce myself real quick

Older messages

📣 Get your free email templates right here!

Trendy email trends, going back to the basics of email development, and more

Can I get your feedback, email friend?

Email development for beginners, email examples to bookmark, and more

Navigate the new era of email marketing with ease, what’s new in Litmus, and more

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