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It’s International Magic Week, Reader... 🪄 Wands at the ready, everybody!

In today’s edition:

• Today's 👉 Tip of the Day is for content research

• Dialing in Your 🤳 Short-Form Video Content

• 🚫 No more Facebook Groups Rooms

• 🤳 Selfie Videos in IG Notes

• GIFs and Polls in 🧵 Threads

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Today's tip was inspired by Mike Kaput.

We live in a video-first world and short-form video is quickly becoming indispensable to marketers. From Instagram Reels to TikTok, YouTube Shorts, Facebook Watch, Pinterest, and Spotify, short-form video is taking over.

That's good news for video creators because it saves a lot of time and effort. You don't need high-level camera skills, perfect lighting, or an editing suite! You just have to show your real self to the camera and invite viewers to relate.

Even with the relaxed, authentic style of short-form video, deciding which ideas to focus on when creating video content can feel overwhelming. 

Here’s the one thing to keep in mind: every short-form video you post should have a purpose in your marketing strategy. 

3 Types of Purposeful Short-From Video Content Ideas

Use these three content types to develop strategic and intentional content ideas that bring value to your business and viewers:

Expertise Content

Expertise is all about providing value. Expertise-driven content should be so useful that your viewers save it, share it, and rewatch it.

• Teach what you know.

• Give advice to your followers.

• Shed light on industry news and trends.

• Speak to your customers' pain points.

• Show what customers can gain by working with you. 

Most service businesses and personal brands have multiple content types within the Expertise category. For example, a personal trainer has expertise in mindset, nutrition, and physical movement. A social media coach has expertise in messaging, personal branding, and conversions. 

Choose topics you feel comfortable talking about and that are clearly distinct from each other. If you have fewer than three content types, then you might struggle to create short-form videos. If you have more than three, then you'll never get anything done! 

Secret Sauce Content

The secret sauce is how I like to refer to authenticity in short-form videos.

Authenticity is essential if you want to reach a social media audience in 2023. But transforming your real self into a digital persona can be tough. Where do you start?

We're going to break it down into four smaller categories: 

• Foundational. Talk about the challenges you've overcome, your greatest achievements, or how you came up with your big idea or pivoted your business. In foundational videos, tell the story of how you came from the past into the present.

• Personal. Now that viewers are all caught up, you can talk about the present. Who are you right now? What are your hobbies? How do you spend your weekends? 

• Professional. You've already talked about your business journey. Now talk about your individual career journey. How did you become an entrepreneur? What are your values? How do you do things differently from other people?

• Light-hearted. Yes, there's space for your silly side. Share fun stories, everyday details, and business mix-ups that are funny to look back on. 

You don't have to use all four of these types of secret sauce content. You can pick and choose. 

Many people think they have to share every aspect of themselves on social media to seem authentic. That's not true! If you don't want to talk about your personal life or share your light-hearted side, you don't have to. If you just want to make fun videos without talking about your business plan, you can do that.

Remember, you're showing up as your true self. You can choose which types of content are right for you. 

Business Content

Our final content type is business. There are two different ways to make business content for short-form video: hard selling and soft selling.

• Hard selling is when you talk about your business, products, services, and offers. Create this type of content when you want to sell fast.

• Soft selling is indirect. Instead of telling people about prices and sales, you talk about what your products and services actually do. Look for creative ways to show value by sharing a day in your life, client testimonials, and transformations.

When you add up the three types of expert content, four types of secret sauce, and two ways to sell, you've got 10 sources of fresh new content ideas. 

Congratulations! You're ready to film.

Today's advice is provided with insights from Jera Bean, a featured speaker at Social Media Marketing World.

Wondering How AI Fits with Your Business?

If you work for an agency or a brand, we've got something you won't want to miss! If you're struggling to figure out how AI will work in your business, we have speakers at Social Media Marketing World who are experts in AI from a brand and agency perspective.

A sampling of our AI speakers include Paul Roetzer, founder of Marketing AI Institute; Chris Penn, author of AI for Marketers; and Katie Robbert who will present on getting your business AI ready.

Check out the speaker lineup.

🗞 Removal of Facebook Groups Rooms: Facebook is removing Rooms from groups starting November 10th. Users will no longer be able to create new Rooms or access existing ones after November 16th. Any remaining group Room data will be deleted 30 days after the last activity unless legally required to retain it. Users can download Room data before deletion through the Download Your Information tool. Instead of Rooms, Facebook suggests creating video calls from your Feed that allow approved or link-accessible guests. Source: Facebook

🗞 Instagram Notes Selfies: Instagram is testing selfie videos in DM Notes. Notes already allow users to post text, images, and music clips to their Instagram profiles. If launched, selfie videos would join photos, text, and music as shareable Note formats. Source: Social Media Today

🗞 New Features on Threads: Threads users using the mobile app can now create 24-hour polls and post GIFs in replies. Source: TechCrunch

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Did You Know?

👣 Footprints made on the moon will remain for 100 million years.