Email from Litmus

The latest email resources from the Litmus blog and a few of our favorite things from around the web last week. ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌

The best email content and news—handpicked and
delivered to your inbox every week.

9 N‍ov‍emb‍er, 2023

Report

The State of ESPs

Big news! The third installment in Litmus’ legendary State of Email series is finally here, and it is making waves on the interwebs.

Thanks to responses from all of you lovely people, we were able to rank the most popular email service providers (ESPs) in use today in a comprehensive overview of all the most common ESPs and their adoption rates.

We also looked at other key data points, like which ESP has the highest user satisfaction rate, which ESPs dominate specific industries, and more.

Our biggest thanks to all who responded to our survey! We truly couldn’t do it without you.

Download the 2023 State of ESPs Report today for full access to our in-depth research to elevate your email marketing strategy. (And maybe help you make that crucial decision about whether to switch ESPs or not.)

P.S. It’s your final chance to contribute to our next report! Tell us some of your favorite email trends that move the needle.

Abigail Sims
Senior Content Marketing Manager, Litmus

A calendar with question marks where the year usually displays. The years surrounding the calendar are 1995, 1997, 2000, and 2001 all with question marks.

Pop quiz:
What year was the term SEO coined?

1995
1997
2000
2001

Scroll to the bottom for the answer.

Not in the mood to read a comprehensive report? Check out this snapshot of the ESP landscape for the fast facts that surfaced in the report.
Aaaand if you prefer video… we’ve got you covered there, too. Review the insights from The 2023 State of ESPs Report with us and Blake Miller from Salesforce.
So, Apple’s iOS 17 is here. How are we feeling about it, ya’ll? Check out the research we did into how these changes will affect email marketers.
Need to build an email, but short on time? Our F-R-E-E Email Templates Hub is here to help. Welcome, anniversary, and review emails—we’ve got something for every occasion!

Say hello to our new robot overlords

From retargeting to content personalization, AI is here to stay. According to this survey, 57% of enterprise marketers use AI in email campaigns. That’s… a lot.
Mobile phones are the most popular devices people use to shop. If you’re not meeting your audience where they’re at, you’re missing out on valuable traffic.
Email marketing is our right. Email marketing is still not affordable or accessible for a large number of marketers, and it’s time to change that.
AI isn’t all bad news. Artificial intelligence is shaking things up—and email is getting faster and better.

It’s why we do what we do

Chase Dimond | Email Marketing Nerd at @ecomchasedimond on X says: 'Copywriting Tip: Turn copy written in 1st person to 2nd person. Instead of writing: 'We provide the best customer service in the region'. Write: 'You get the best customer service out there'. Focus on the person that matters the most.'

Hi, hello, it’s Abigail here, host of this week’s Litmus Weekly.

I’m passionate about good words, ethical marketing, and Brazilian jiu-jitsu. Two out of three of those facts are relevant to you. Probably.

What does ESP stand for? Wrong answers only.

The answer is b. The first recorded use of the acronym "SEO" dates back to 1997. Can you believe we’ve been using SEO for over 25 years now?

You’re receiving this email because you signed up for Litmus Weekly. If you’d prefer not to receive emails, you can update your preferences.

675 Massachusetts Ave. Cambridge, MA 02139, USA

Unsubscribe | View online | Privacy Policy

Meet the coolest kids on the ESP block, check out our shiny new template hub, and more

The State of ESPs

Say hello to our new robot overlords

It’s why we do what we do

Hi, hello, it’s Abigail here, host of this week’s Litmus Weekly.

Older messages

What you need to know about iOS 17, add these final touches to your Black Friday emails, and more

Scary good email design, test where your email lands in Gmail, and more

Wow your subscribers with personalization, tips for building the best Black Friday emails, and more

📣 Get your free email templates right here!

Trendy email trends, going back to the basics of email development, and more

You Might Also Like

💀 Google is Coming for Parasite SEO

The Cure for Information Paralysis

🔍 Brand Close Friends On IG Playbook

Rich again, broke again: A hypothetical wealth reset

A closer look at lesser-known holiday email strategies, SEO for email, and campaign planning for summer and beyond

The marketing layoffs we didn’t expect…

🕳️ Rabbit Hole to Clarity

[Digital Event] Leverage the power of influencers

Fed Chair Powell Downplays Inflation Threat

Computer Vision's Great Leap Forward: From the 1990s to AlexNet