Shopify Dispatch Issue #431 - SEO spiders, Ecommerce taxes

Issue #431 - December 27th, 2023

Have you ever watched a spider?

Ilana Davis writes about SEO spiders and why worrying them might be a waste of time.

Boxing Day

Kevin Hillstrom writes about how ecommerce stores are paying "taxes" to everyone now. Google tax, attribution tax, influencer tax...

Segment your customers automatically with RFM

Segmenting your customers has always been touted as a powerful marketing tool but many stores avoid it because it can be time-consuming.

Repeat Customer Insights will automatically segment your entire customer base for you based on the valuable data Shopify has already collected for you. Ranging from 5 to 30 to over 125+ different segments using RFM and other models, you can pick how much power you want to harness.

My articles this week

Run an end-of-year promotion

Merry Christmas

Almost time for resting, relaxing, and returns

Stick to your sale deadlines

Eric Davis

Older messages

Shopify Dispatch Issue #430 - Merchandising, Find 404 pages

Wednesday, December 20, 2023

​ Issue #430 - December 20th, 2023 Happy holidays to everyone reading this. I hope your 2023 has been everything you hoped it would be. Just Like Sports Kevin Hillstrom compares sports teams and

Shopify Dispatch Issue #429 - Website name in SEO results, Late shoppers

Friday, December 15, 2023

​ Issue #429 - December 13th, 2023 Showing site name in search results Ilana Davis describes a new Google result update where the website now has control over the website name shown in the search

Shopify Dispatch Issue #428 - Sold out alternatives, False-pressure subject lines

Wednesday, December 6, 2023

​ Issue #428 - December 6th, 2023 Sold-out products should link to an alternative Ilana Davis writes about how to link to alternative products on out-of-stock products. What Is The Message? Kevin

Shopify Dispatch Issue #427 - Why offer 50% off, Shopify Black Friday results

Wednesday, November 29, 2023

​ Issue #427 - November 29th, 2023 Inflection Points: Thanksgiving Kevin Hillstrom asks, why offer 50% to a customer who would be willing to pay full-price? This is how you can make customer segmenting

Shopify Dispatch Issue #426 - 1 or 3-Page Checkout, Handling Black Friday

Wednesday, November 22, 2023

​ Issue #426 - November 22nd, 2023 All merchants can now choose between the one-page checkout and three-page checkout Shopify has added the option to use a one-page or three-page checkout for all non-

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