Decrease your CPC by 264%-432%! (research)

Over the last three years, Disruptive Advertising analyzed hundreds of millions of dollars of Google Adwords ad spend (~100 billion impressions).

Here are the golden nuggets that they uncovered:

1. 61% of budgets were spent on search terms that never converted (= wasted).

2. There’s only a 1.2% chance (almost no chance) that improving your ad copy or landing pages will improve your CPC if your ad spend is being wasted on the wrong search terms.

3. Every 10% increase in wasted ad spend increases your cost-per-conversion (CPC) by 44-72%. That means if you stop wasting your money on the wrong search terms (61%), you can decrease your CPC by 264%-432%!

Source: www.searchenginejournal.com


Cheers,
Charlie Patel ;)



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