GrowthHackingIdea - Netflix's A/B testing results [images]

Netflix constantly runs data-driven marketing experiments based on their huge 81 million user community userbase.

Here are their fresh findings:

1. They tested variations of the main image used to promote the latest series of 'The Unbreakable Kimmy Schmidt’. The winning image was the one with 2 faces expressing astonishment.

2. Using images of villainous characters worked better than those that highlighted the hero.

3. Netflix also found that images that contain more than three people lead to a significant drop in user engagement.

Source: www.socialmediatoday.com


Cheers,
Charlie Patel ;)



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