Shopify Dispatch Issue #432 - Amazon tax

Issue #432 - January 3rd, 2024

$19.99 on Your Website, or $15.99 on Amazon? Same Product

Kevin Hillstrom writes about the Amazon price tradeoff (the Amazon tax) some brands have to pay.

Start noticing seasonal spikes in customer behavior

Cohort reports let you detect seasonal spikes as well as long-term retention cycles. Repeat Customer Insights can automatically create cohorts for your Shopify store, going back to your very first order.

My articles this week

Experiment more

Happy new year

Celebrate this year's wins

Take note of how you think your holiday performed

Eric Davis

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Shopify Dispatch Issue #431 - SEO spiders, Ecommerce taxes

Wednesday, December 27, 2023

​ Issue #431 - December 27th, 2023 Have you ever watched a spider? Ilana Davis writes about SEO spiders and why worrying them might be a waste of time. Boxing Day Kevin Hillstrom writes about how

Shopify Dispatch Issue #430 - Merchandising, Find 404 pages

Wednesday, December 20, 2023

​ Issue #430 - December 20th, 2023 Happy holidays to everyone reading this. I hope your 2023 has been everything you hoped it would be. Just Like Sports Kevin Hillstrom compares sports teams and

Shopify Dispatch Issue #429 - Website name in SEO results, Late shoppers

Friday, December 15, 2023

​ Issue #429 - December 13th, 2023 Showing site name in search results Ilana Davis describes a new Google result update where the website now has control over the website name shown in the search

Shopify Dispatch Issue #428 - Sold out alternatives, False-pressure subject lines

Wednesday, December 6, 2023

​ Issue #428 - December 6th, 2023 Sold-out products should link to an alternative Ilana Davis writes about how to link to alternative products on out-of-stock products. What Is The Message? Kevin

Shopify Dispatch Issue #427 - Why offer 50% off, Shopify Black Friday results

Wednesday, November 29, 2023

​ Issue #427 - November 29th, 2023 Inflection Points: Thanksgiving Kevin Hillstrom asks, why offer 50% to a customer who would be willing to pay full-price? This is how you can make customer segmenting

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