GrowthHackingIdea - 5 levels of `how to sell`

When your ad’s claim stops generating revenue, check out these 5 levels of 'how to sell’ to boost your sales

Let's imagine you are selling your own rice.

Level #1. No competition.
You can sell with a simple claim: "Fill yourself up with MY rice".

Level #2. Everyone is selling rice, making the same basic claims.
You need to take your claim to the extreme: "MY rice is twice as filling".

Level #3. No one believes big claims.
Focus on advertising your unique mechanism: "I grew MY rice using a special, 3-step irrigation system".

Level #4. Every product out there has a unique mechanism.
Take your most successful unique mechanism to its absolute limit.

Level #5. Unique mechanisms and radical benefits are considered to be spam.
Identify with your prospects: "Rice for monks".

Source: copymonk.com


Cheers,
Charlie Patel ;)



Your friend wants to get access to our invite-only community of growth hackers from companies like Uber, Google, Microsoft, TechStars, Disney, Adobe, Coca-Cola, Amazon, etc.? Here's your personal invitation link for him/her: http://e.growthhackingidea.com/?ref=2145324&a4=1&a5=9

---

Unsubscribe | GrowthHackingIdea / StartupGrowth.com | 1460 Broadway New York, NY 10036