GrowthHackingIdea - Double your conversions [experiment]

In a classic experiment, social psychologist Howard Leventhal tested how effectively the two popular motivators, direction and fear, can convince students to get vaccinated.

Each student received a brochure with two random parts:
1. A high-fear/low-fear description of a disease
2. Specific/Non-specific instructions for getting vaccinated


The Result:
44% of people who went to get the shot were exposed to the high-fear brochures.
88% of the people who went to get shots had received the detailed plan for what to do next. That means - specific instructions DOUBLE your conversions.

BUT 0% of participants went to get the vaccinations if they received instructions without the high/low-fear description.

Source: customer.io


Cheers,
Charlie Patel ;)



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