GrowthHackingIdea - How "growth hacking won" 8 gold medals

In 1996, Britain’s cycling team was ranked 17th in the world and had only won 2 bronze medals at the Atlanta Olympic Games. By 2012 they ranked first in the World and British riders had won 12 medals (8 gold) at the London Olympic Games.

Its success was largely due to the coaching of Sir David Brailsford. His approach was to break down everything that went into riding a bike and improve it by 1%. Putting all of the 1% margins together meant that, in 2012, British Team Sky had won 70% of the gold medals in cycling at the Olympics.

There wasn’t a magic silver bullet but a series of micro, cost effective and human-centred optimizations that could be effectively scaled. This demonstrates what a growth hacking mind-set looks like.

Source: www.smartinsights.com


Cheers,
Charlie Patel ;)



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