GrowthHackingIdea - Close 3x more deals (DITF technique)

In a classic experiment investigating the effectiveness of the DITF technique, researchers separated participants into 2 groups.

In group 1, experimenters asked participants to volunteer to counsel juvenile delinquents for two hours a week for two years (large request). After their refusal, the group was asked to chaperone juvenile delinquents on a one-day trip to the zoo (small request).

Group 2 was given only the small request.

Results:
50% of the participants in group 1 agreed to the small request, compared to 17% in group 2.
That's an almost 3 times higher rate!

This technique is called the door-in-the-face (DITF) technique. It works like this:
1. If you want to convince a person to accept a certain request, then first make a much larger request that the respondent will most likely turn down.
2. After that, make a second (your initial) request that now sounds as "more reasonable".

Source: en.wikipedia.org


Cheers,
Charlie Patel ;)



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