GrowthHackingIdea - $800M MRR (the 1 question framework)

When Intercom first launched:
1. All their services came bundled together.
2. People struggled to understand what Intercom was all about.
3. Intercom could not explain what they were all about either.

Then they discovered the "Jobs-To-Be-Done framework".

It states that, instead of focusing on features and benefits when describing your product, you need to ask yourself one simple question:
“What 'jobs’ do my customers 'hire’ my product to do?”


Based on this simple question Intercom broke its core product into 4 (targeting a specific “job”): Acquire, Engage, Learn, and Support.

Their result:
$10 million in annual recurring revenue

Source: growthmarketingconf.com


Cheers,
Charlie Patel ;)



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