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Shopify Dispatch Issue #433 - Organic traffic decrease, Shop channel pre-installed

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Issue #433 - January 10th, 2024

Traffic tanked, now what?

Ilana Davis shares how to analyze an organic traffic decrease and what you can do to fix it.

Shop channel now pre-installed for new merchants

Shopify is now automatically installing the Shop channel app for new merchants.

I'd take this as another clear signal Shopify is pushing people into their marketplace. Soon you need to either:

  1. figure out how to optimize and standout there or
  2. do something so valuable on your storefront that shoppers would rather be there

Start noticing seasonal spikes in customer behavior

Cohort reports let you detect seasonal spikes as well as long-term retention cycles. Repeat Customer Insights can automatically create cohorts for your Shopify store, going back to your very first order.

My articles this week

Know your business cycles

Evaluate how your winter holiday performed

Harness the power of selection in your Shopify store

The planning of the new year

Eric Davis

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Have a question about Repeat Customer Insights or would you like some support? Email shopify@littlestreamsoftware.com and I'll be happy to help (and you'll get a much faster response).

Have a question about Shopify that you just can't find the answer to? I'd be happy to give it a shot and maybe even turn it into an email or article. Just reply to this email.

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Older messages

Shopify Dispatch Issue #432 - Amazon tax

Wednesday, January 3, 2024

​ Issue #432 - January 3rd, 2024 $19.99 on Your Website, or $15.99 on Amazon? Same Product Kevin Hillstrom writes about the Amazon price tradeoff (the Amazon tax) some brands have to pay. Start

Shopify Dispatch Issue #431 - SEO spiders, Ecommerce taxes

Wednesday, December 27, 2023

​ Issue #431 - December 27th, 2023 Have you ever watched a spider? Ilana Davis writes about SEO spiders and why worrying them might be a waste of time. Boxing Day Kevin Hillstrom writes about how

Shopify Dispatch Issue #430 - Merchandising, Find 404 pages

Wednesday, December 20, 2023

​ Issue #430 - December 20th, 2023 Happy holidays to everyone reading this. I hope your 2023 has been everything you hoped it would be. Just Like Sports Kevin Hillstrom compares sports teams and

Shopify Dispatch Issue #429 - Website name in SEO results, Late shoppers

Friday, December 15, 2023

​ Issue #429 - December 13th, 2023 Showing site name in search results Ilana Davis describes a new Google result update where the website now has control over the website name shown in the search

Shopify Dispatch Issue #428 - Sold out alternatives, False-pressure subject lines

Wednesday, December 6, 2023

​ Issue #428 - December 6th, 2023 Sold-out products should link to an alternative Ilana Davis writes about how to link to alternative products on out-of-stock products. What Is The Message? Kevin

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