Shopify Dispatch Issue #433 - Organic traffic decrease, Shop channel pre-installed

Issue #433 - January 10th, 2024

Traffic tanked, now what?

Ilana Davis shares how to analyze an organic traffic decrease and what you can do to fix it.

Shop channel now pre-installed for new merchants

Shopify is now automatically installing the Shop channel app for new merchants.

I'd take this as another clear signal Shopify is pushing people into their marketplace. Soon you need to either:

figure out how to optimize and standout there or
do something so valuable on your storefront that shoppers would rather be there

Start noticing seasonal spikes in customer behavior

Cohort reports let you detect seasonal spikes as well as long-term retention cycles. Repeat Customer Insights can automatically create cohorts for your Shopify store, going back to your very first order.

My articles this week

Know your business cycles

Evaluate how your winter holiday performed

Harness the power of selection in your Shopify store

The planning of the new year

Eric Davis

Have a question about Repeat Customer Insights or would you like some support? Email shopify@littlestreamsoftware.com and I'll be happy to help (and you'll get a much faster response).

Have a question about Shopify that you just can't find the answer to? I'd be happy to give it a shot and maybe even turn it into an email or article. Just reply to this email.

Did someone awesome share this letter with you? Awesome! You can sign up for my Daily Shopify tips to help your store thrive here.

Want all of the week's tips in one email? Just email shopify@littlestreamsoftware.com and tell me you want to switch your subscription to Shopify Dispatch's weekly version.

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Want to send me a nice note or gift? My postal address is 1887 Whitney Mesa Dr #6225, Henderson, NV 89014

Shopify Dispatch Issue #433 - Organic traffic decrease, Shop channel pre-installed

Issue #433 - January 10th, 2024

Traffic tanked, now what?

Shop channel now pre-installed for new merchants

Start noticing seasonal spikes in customer behavior

My articles this week

Would you like to learn how to improve your store, attract happy customers, and sell more products?

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