Mailbrew Marketing Weekly - Marketing Weekly #162

Sunday January, 2024

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Blogs

Better Marketing - Medium

Perks and Pitfalls of ChatGPT Headlines

Cynthia MarinakosJan 13

How Playing the Right Tunes Makes People Open Their Wallets Wider

Pavle MarinkovicJan 12

How I Use Google Search Console to Come Up with New Content Ideas

Alex ManeaJan 12

5 Reasons Your Website Isn’t Getting More Organic Traffic

Victoria KurichenkoJan 11

Collaboration, Not Confrontation: Rethinking Influencer-Business Dynamics

Ellen "Jelly" McRaeJan 11

Copyblogger

12 Outstanding Copywriting Examples That Generate Sales

Tim StoddartJan 11

Following copywriting best practices can help you create good copy, but there’s a lot of nuance to great copywriting that...

The post 12 Outstanding Copywriting Examples That Generate Sales appeared first on Copyblogger.

Buffer Resources

A 2024 Guide to the YouTube Algorithm: Everything You Need to Know to Boost Your Content

Tamilore OladipoJan 12

In this article, we break down the YouTube algorithm according to YouTube insiders and share tips for applying this knowledge to your videos.

SEO Blog by Ahrefs

I Tested Premium AI Prompts To See if They’re Worth It. They’re Not.

Si Quan OngJan 12

Long story short: They aren’t. The experiment Here’s what I did: A total of 15 people took the poll. Here are the results: The premium prompts only convincingly “beat” the simple prompt for two tasks. Considering that you’ll need to…

Newsletters

Carnage Issues

RIP Your Data

Shannon SankeyJan 10

Steps to save your conversion tracking.

The post RIP Your Data appeared first on Carney.

Podcasts

Duct Tape Marketing

Unveiling Business Clarity

John Jantsch | YAP Media NetworkJan 11

In this episode of the Duct Tape Marketing Podcast, I interviewed Jim Vaselopulos, a seasoned business advisor and the founder of Rafti Advisors, LLC. With a wealth of experience in guiding companies through various stages of growth, Jim shares profound insights from his latest book, "Clarity: Business Wisdom to Work …

The Copyblogger Podcast

Tim Stoddart & Ethan Brooks: How to Make Thousands On A 1k Person Email List

podcasters.spotify.comCopyblogger Media LLCJan 9

This week we have another throwback episode. On this week’s episode, Tim Stoddart (⁠@timstodz⁠) and Ethan Brooks (⁠@damn_ethan⁠) talk about how media veteran Lexi Grant landed her first 1k subscribers, then earned thousands from that list. The guys are also both working on product launches, and …

Marketing Over Coffee Marketing Podcast

Marconi Plays the Mamba

John Wall and Christopher PennJan 12

In this Marketing Over Coffee: Learn about how we built this podcast, Stanley Tumblers, Synthetic Influencers and more! Direct Link to File Brought to you by our sponsors: Miro and The Generative AI for Marketing Course from Trust Insights OpenAI did not go to Microsoft The GPT store opens Mixtral …

r/marketing

A lot of businesses are going to be losing their websites soon

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I recently received an email from Google informing me that soon enough they will be getting rid of the free GMB websites they offered many businesses and will be redirecting them back to the GMB profile. Now that may not sound like a big deal until you realize that hundreds if not thousands of people have been using those sites as their primary reference to help land calls, spread information about their business, or even just to have up there as somewhat of a business card and now Google is going to be dropping them. As an SEO and website design specialist I've always urged people to move away from those sites as they aren't the greatest looking or conducive to a positive SEO strategy but I almost feel for many of these business owners as not everyone has the budget to afford a nice website and up until recently Google sites were the way out of that for many business owners. I'm not sure how many of you feel about this whole situation but Google seems to be making it harder and harder to love them every day and I hope that those of you who did use these sites in the above-mentioned ways find a home for your new websites if you choose to build a new one.

What's the worst advice you've ever received when you were starting as a marketer?

The title says it all. Any bad or toxic advice that kept you from growing as a marketer? What advice would you give to young/new marketers instead? Here are some examples of bad/misleading advice I've heard before: "More content is always better." "SEO isn't that important; just write for people." "Stick to a formal tone to be taken seriously." "You need to be on every social media platform." "Viral content is the ultimate goal." "Traditional marketing is dead." "If it isn't broken, don't fix it." And, I'm sure you've all heard of this before: "You can target everyone."

What happened in Marketing & Advertising first week of 2024? (We’re under pressure)

#Top 6 Updates of the Week: Reddit aims to launch 2024 IPO, at $15 Billion Valuation. TikTok launches their annual marketing calendar for SMMs. LinkedIn Ad prices are going up as advertisers are leaving X. The end of Third-party cookies in Google Chrome begins with removal of cookies for 1% users. GroupM announces transformation of 30-second Ad format with new tech for CTV Advertising. Snapchat announces Samba TV as preferred measurement partner. #TikTok 🎶 TikTok plans to takeover Amazon’s US presence by expanding e-commerce business to $17B+ in 2024. TikTok partners with Peloton to drive more fitness on both platforms. TikTok is testing In-app AI Image generation feature. TikTok is improving their search with new highlights, the structure is like Google’s SGE. #Instagram & Threads 🗂️ (Weekly Trend; Brands using Calvin Klein’s Viral collar with Jeremy Allen White) Instagram CEO addresses ongoing threads app contentmoderation issues. Instagram is working a public collection features, it’s like IG Guides. IG is testing an unwanted user interface for Stories feed with content preview. #Meta 😅 Meta adds ‘link history’ feature, allowing users to track links they visit. Meta’s AI Ray Ban glasses raises privacy concerns. #X (Twitter) 🕹️ New Ad format that only targets premium subscribers. X launches a leaderboard highlighting users with most community notes. X launches verified Organisation Basic tier for $200/month. Article publishing will be available soon on the web. Fidelity shares that X is now worth 71.5% less than what Elon bought for in 2022. The new UI design of links preview on X is no better, then having no headlines. Elon musk shares new data about incredible usage growth. #Youtube 🕹️ Peloton adds Youtube TV to its Entertainment Hub. Youtube TV subscriptions Soar 35%, Legacy Pay TV’s Subs fall 12% . #Google 🔦 Google Ads is updating their gambling and games policy. Google shares new insights on SEO & UI; A site revamp can mess up a website. Youtube sees significant drop in Google News Visibility. Google Discover adds new ‘In case you missed it’ label for quality content. #Agency News New Research shows, Mother, W+K and VCCP are among top earning UK Agencies. T-mobile names Dentsu Creative as lead creative agency in the US. VideoAMP CEO steps down and layoff 20% of Staff. Havas Exec Xavier Rees to join BBDO Network as CEO. IPG sells Hill Holiday and Deutsch NY to Attivo group. Taco Bell Canada selects Courage as AOR. Kia announces a social media agency review. Crystal Farms selects Colle McVoy as AOR. #Brands & Ads 🏓 (Fitness Week) My Fav; Stanley and Target’s exclusive partnership is the talk of town, everyone is running. Pringles launched a caviar gift package using growing Gen-Z Caviar Cravings. ASICS new Ad Campaign counts on your imagination to define product power. Plant Fitness chooses Megan Thee Stallion as ‘Fitness Mother’ in new Ad Campaign. Pop-Tarts sacrifices their mascot for fun and nostalgia, this is how you do it. Equinox relaunches their brave campaign saying, We don’t speak January. Strava and Chipotle have partnered up to encourage fitness. Gymbox’s local new year resolutions Ad is trolling everyone and making them aware. Coca Cola uses ‘The Bear’ show hype and Chef Culture in the new Ad Campaign. Tinder gives green flag to new Brand film campaign focused on relation building. Eurostar bashed by ASA for their recent greenwashed travel marketing Ads. #AI 🤨 LinkedIn newsletters can now generate header images with Microsoft designer AI. OpenAI GPT Store opens next week. Google to allow you to get 3 months of Bard AI Advanced through Google One. …