GrowthHackingIdea - 1 post gained 1M new Facebook Fans
In 2012, Heineken Brazil’s Fan Page launched a famous real-time campaign called “One Like One Balloon”.
The idea behind the campaign was to answer to every new Page Like by blowing up a green balloon and placing it in the Brazilian Heineken’s office space. The videos with footage of the office space flooded with balloons were shot and uploaded to YouTube in real time.
Results:
1. The office space got full in just one day - 12,632 balloons.
2. After 6 hours - 500,000 people impacted on Facebook.
3. The whole initiative generated more than 1 million new fans.
Source: blog.brand24.net
Cheers,Charlie Patel ;)
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