Raisin Bread by MarketerHire - Ad creation just got easier

Powered by Google’s AI model Gemini, this tool allows users to chat through the ad creation process.

Once users enter a preferred landing page, Conversational Experience can create new search ad headlines, generate relevant keywords, and suggest images and descriptions.

Conversational Experience pulls all information from the landing page—so it doesn’t generate new images, but instead sources optimized images from the page’s content.

Einstein 1’s Global Promotion Management feature analyzes marketing data to improve revenue forecasting, allowing users to optimize promotions and rewards programs.

The new Referral Marketing feature offers pre-built templates for referral programs, while the Segment Creation tool allows marketers to instantly build segments for hyper-personalization.

Einstein 1 can now automatically generate personalized content at scale with the Content Creation for Marketing Cloud Engagement feature.

In the Amazon mobile app, the AI tool prompts users to ask questions about a specific item on a product page.

This feature is intended to help users quickly find information about products without scrolling through the listing or reading reviews.

Using information from the product details and reviews, the tool can answer questions about the item’s properties (ex. “Is this shirt made from a thick material?”) and specific use cases (ex. “does it fit someone who is 6 feet tall?”).

Advertisers should now think of Amazon product copy as training data for this AI feature.

Brands can create “Environments,” the immersive backgrounds upon which the Vision Pro display appears. Disney will offer four Environments, each containing Easter eggs for fans of popular Disney movie franchises.

Retail brands are experimenting with their Vision Pro apps. A designer created a hypothetical app for Ikea, which superimposes furniture onto a user’s physical background.