Shopify Dispatch Issue #438 - Shopify speed score, Geolocation app to be removed

Issue #438 - February 14th, 2024

Happy Valentine's Day

What Is a Good Shopify Speed Score—and Does It Matter?

Michael Gooding gets into Shopify's new Web Performance Dashboard and how it gives a better view of how your store actually performs.

This is great because I've seen a number of "services" game the Lighthouse score in ways that would hurt their customers (and thus sales).

Geolocation app removal

Later this year, Shopify's Geolocation app will be removed. It sounds like their Markets component has most of the features the app provided, unless you're in the EU and need to use consent-based redirects.

Optimize your promotion timing to save money and attention

Repeat Customer Insights will analyze a ton of customer behavior data for you, including their buying cycles.

If you knew exactly when the majority of your customers were ready to buy again, you can increase your orders and profit just by tweaking your message timing.

My articles this week

The season to get everything ready for the year

Use a holiday to your advantage

Reduce customer service costs with a New Customer Welcome campaign

Retaining customers with RFM segmenting

Eric Davis