Shopify Dispatch Issue #435 - Under-performing channels

Issue #435 - January 24th, 2024

What Are We Doing?

Kevin Hillstrom writes about why your email marketing might not be generating the profit it deserves. Same can be said for any other channel that's under-performing.

Product insights page removed from Analytics

Shopify has removed the product insights report. They say they'll replace it with a product conversion report later this year.

Start noticing seasonal spikes in customer behavior

Cohort reports let you detect seasonal spikes as well as long-term retention cycles. Repeat Customer Insights can automatically create cohorts for your Shopify store, going back to your very first order.

My articles this week

Start projects sooner than you think

De-risk big changes

Measure repeat customer loyalty by combining two metrics

Optimize where your metrics drop-off

Eric Davis

Older messages

Shopify Dispatch Issue #434 - Shop Pay for all, Own your own event

Wednesday, January 17, 2024

​ Issue #434 - January 17th, 2024 Experience the Magic of Shop Pay Shopify is now offering Shop Pay to non-Shopify stores (mostly enterprise stores). If this is successful, it could mean more features

Shopify Dispatch Issue #433 - Organic traffic decrease, Shop channel pre-installed

Friday, January 12, 2024

​ Issue #433 - January 10th, 2024 Traffic tanked, now what? Ilana Davis shares how to analyze an organic traffic decrease and what you can do to fix it. Shop channel now pre-installed for new merchants

Shopify Dispatch Issue #432 - Amazon tax

Wednesday, January 3, 2024

​ Issue #432 - January 3rd, 2024 $19.99 on Your Website, or $15.99 on Amazon? Same Product Kevin Hillstrom writes about the Amazon price tradeoff (the Amazon tax) some brands have to pay. Start

Shopify Dispatch Issue #431 - SEO spiders, Ecommerce taxes

Wednesday, December 27, 2023

​ Issue #431 - December 27th, 2023 Have you ever watched a spider? Ilana Davis writes about SEO spiders and why worrying them might be a waste of time. Boxing Day Kevin Hillstrom writes about how

Shopify Dispatch Issue #430 - Merchandising, Find 404 pages

Wednesday, December 20, 2023

​ Issue #430 - December 20th, 2023 Happy holidays to everyone reading this. I hope your 2023 has been everything you hoped it would be. Just Like Sports Kevin Hillstrom compares sports teams and

How agencies are tackling growing sports media fragmentation

Friday, February 23, 2024

While sports media investments are rising, the complicated media landscape is forcing agencies and advertisers to rethink their content strategies. February 23, 2024 How agencies are tackling growing

Bally ho! CEO ‘feels good’ about UK changes

Friday, February 23, 2024

Bally's UK optimism, Better Collective's growth, Churchill Downs' upside, Codere's shares +More ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏

Indian white knights eye the sacred summer

Friday, February 23, 2024

Indian Premier League franchise owners are lining up for their piece of the holy grail in franchise cricket: England's The Hundred competition ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏

The video game isn't just a video game story

Friday, February 23, 2024

It's a business story, a labor story, and an emotional story. ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

Tokyo’s revenge

Friday, February 23, 2024

Also in today's edition: The taxman cometh for tuition centres; Esoteric escape for dissatisfied workers; War baes; Fast fashion sends air cargo in a tailspin ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏

🔍 Prime's Marketing Playbook

Friday, February 23, 2024

The next Gatorade? ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

A game changer to boost copywriting sales

Friday, February 23, 2024

Don't waste your time and money on ineffective copy. Learn how to put the profit back into your pocket... View in browser ClickBank Want Copy that Actually Converts? Picture this... You've just

Subscription Box Fatigue

Friday, February 23, 2024

The influences and potential solutions! View this email in your browser Subscription Box Fatigue (No. 985). It's been a busy week of developments inside and out of retail, this edition tries to

The real reason entrepreneurs do what they do

Thursday, February 22, 2024

Also PE is back, SBA is poppin, and how your company can stand out. ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

Marketing alchemy with Najmah Salam, the best way to spend your Leap Day, and more

Thursday, February 22, 2024

The latest email resources from the Litmus blog and a few of our favorite things from around the web last week. ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌