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Shopify Dispatch Issue #435 - Under-performing channels

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Issue #435 - January 24th, 2024

What Are We Doing?

Kevin Hillstrom writes about why your email marketing might not be generating the profit it deserves. Same can be said for any other channel that's under-performing.

Product insights page removed from Analytics

Shopify has removed the product insights report. They say they'll replace it with a product conversion report later this year.

Start noticing seasonal spikes in customer behavior

Cohort reports let you detect seasonal spikes as well as long-term retention cycles. Repeat Customer Insights can automatically create cohorts for your Shopify store, going back to your very first order.

My articles this week

Start projects sooner than you think

De-risk big changes

Measure repeat customer loyalty by combining two metrics

Optimize where your metrics drop-off

Eric Davis

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Have a question about Repeat Customer Insights or would you like some support? Email shopify@littlestreamsoftware.com and I'll be happy to help (and you'll get a much faster response).

Have a question about Shopify that you just can't find the answer to? I'd be happy to give it a shot and maybe even turn it into an email or article. Just reply to this email.

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Shopify Dispatch Issue #434 - Shop Pay for all, Own your own event

Wednesday, January 17, 2024

​ Issue #434 - January 17th, 2024 Experience the Magic of Shop Pay Shopify is now offering Shop Pay to non-Shopify stores (mostly enterprise stores). If this is successful, it could mean more features

Shopify Dispatch Issue #433 - Organic traffic decrease, Shop channel pre-installed

Friday, January 12, 2024

​ Issue #433 - January 10th, 2024 Traffic tanked, now what? Ilana Davis shares how to analyze an organic traffic decrease and what you can do to fix it. Shop channel now pre-installed for new merchants

Shopify Dispatch Issue #432 - Amazon tax

Wednesday, January 3, 2024

​ Issue #432 - January 3rd, 2024 $19.99 on Your Website, or $15.99 on Amazon? Same Product Kevin Hillstrom writes about the Amazon price tradeoff (the Amazon tax) some brands have to pay. Start

Shopify Dispatch Issue #431 - SEO spiders, Ecommerce taxes

Wednesday, December 27, 2023

​ Issue #431 - December 27th, 2023 Have you ever watched a spider? Ilana Davis writes about SEO spiders and why worrying them might be a waste of time. Boxing Day Kevin Hillstrom writes about how

Shopify Dispatch Issue #430 - Merchandising, Find 404 pages

Wednesday, December 20, 2023

​ Issue #430 - December 20th, 2023 Happy holidays to everyone reading this. I hope your 2023 has been everything you hoped it would be. Just Like Sports Kevin Hillstrom compares sports teams and

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