Raisin Bread by MarketerHire - Super Bowl ads with an AI twist

Avocados From Mexico is celebrating one of the biggest days of the year for guacamole consumption with “GuacAImole,” a microsite that will develop recipes for guacamole based on any kind of ingredients.

The microsite, powered by OpenAI’s GPT-4, prompts users to upload an image of any ingredients. It then outputs a corresponding recipe and visual representation.

This week, the advertising conglomerate released its restructuring strategy to its investors—including a £250 million annual investment in AI technology.

The investment will support and improve WPP’s AI platform, WPP Open, which has already been adopted by clients including L’Oréal and Nestlé.

WPP chief executive Mark Read claims that AI will “enhance, not replace, human creativity,” empowering professionals with tools to augment their skills and improve media performance.

Through the Rookie Mistake AR experience, owners of the Vision Pro headset will be able to practice kicking a field goal or chat with the “Misfortune Teller,” a virtual representation of Steelers player T.J. Watt.

While the Rookie Mistake AR experience has been available on mobile devices since the Fall, this Super Bowl launch capitalizes on the hype around Apple’s new device.

The platform, called CoreAI, will be used across five service areas: insights, media, creative, software, and operations. According to Publicis, the platform will be able to complete work that used to take weeks—like deploying new software or composing a media plan—in mere seconds.

CoreAI has access to 2.3 billion consumer profiles and 650 daily impression bids from Publicis’s owned data—a potential competitive advantage amid cookie deprecation.