Shopify Dispatch Issue #440 - Combined listings app, Cookie-proof marketing

Issue #440 - February 28th, 2024

Boost Conversion with the Shopify Combined Listings App

Shopify Plus stores will soon have access to Shopify Combined Listings which will answer the question of whether you should use products or variants for your merchandise.

It feels odd to require an app and limit it to Shopify Plus only stores, but maybe they want to roll it out slowly.

Email and Text Marketing Are Cookie-proof

With all of the changes with browser cookies, Armando Roggio points out that that 2024 will need to rely on email and text marketing more than advertising.

Email marketing already converts buyers year-after-year but as Armando mentions, the problem is getting shoppers to subscribe. That's going to be a whole new skill-set needed by many stores.

Optimize your promotion timing to save money and attention

Repeat Customer Insights will analyze a ton of customer behavior data for you, including their buying cycles.

If you knew exactly when the majority of your customers were ready to buy again, you can increase your orders and profit just by tweaking your message timing.

My articles this week

Build a break-glass marketing campaign for downturns

Time your marketing to when a customer is likely to reorder

Gateway products: products that heavily influence customer behavior

Improve the parts of your products that customers care about

Eric Davis