Shopify Dispatch Issue #440 - Combined listings app, Cookie-proof marketing

Issue #440 - February 28th, 2024

Boost Conversion with the Shopify Combined Listings App

Shopify Plus stores will soon have access to Shopify Combined Listings which will answer the question of whether you should use products or variants for your merchandise.

It feels odd to require an app and limit it to Shopify Plus only stores, but maybe they want to roll it out slowly.

Email and Text Marketing Are Cookie-proof

With all of the changes with browser cookies, Armando Roggio points out that that 2024 will need to rely on email and text marketing more than advertising.

Email marketing already converts buyers year-after-year but as Armando mentions, the problem is getting shoppers to subscribe. That's going to be a whole new skill-set needed by many stores.

Optimize your promotion timing to save money and attention

Repeat Customer Insights will analyze a ton of customer behavior data for you, including their buying cycles.

If you knew exactly when the majority of your customers were ready to buy again, you can increase your orders and profit just by tweaking your message timing.

My articles this week

Build a break-glass marketing campaign for downturns

Time your marketing to when a customer is likely to reorder

Gateway products: products that heavily influence customer behavior

Improve the parts of your products that customers care about

Eric Davis

Older messages

Shopify Dispatch Issue #439 - Merchandise Residual Value, Improving SEO

Wednesday, February 21, 2024

​ Issue #439 - February 21st, 2024 MRV: Merchandise Residual Value Kevin Hillstrom created a metric called MRV to find products that are producing greater or lesser value in the long-term. It uses

Shopify Dispatch Issue #438 - Shopify speed score, Geolocation app to be removed

Monday, February 19, 2024

​ Issue #438 - February 14th, 2024 Happy Valentine's Day What Is a Good Shopify Speed Score—and Does It Matter? Michael Gooding gets into Shopify's new Web Performance Dashboard and how it

Shopify Dispatch Issue #437 - Winter Editions, Shopify Product Reviews closing down

Wednesday, February 7, 2024

​ Issue #437 - February 7th, 2024 Shopify Editions Winter 2024 The big news this week is Shopify's Winter 2024 Edition. Highlights I found interesting: The Shopify Subscriptions app is now in full

Shopify Dispatch Issue #436 - Shifting power

Wednesday, January 31, 2024

​ Issue #436 - January 31st, 2024 A light week as Shopify seems to be holding back for its upcoming winter feature release. Moneyball Kevin Hillstorm writes about what happens as power shifts and why

Shopify Dispatch Issue #435 - Under-performing channels

Wednesday, January 24, 2024

​ Issue #435 - January 24th, 2024 What Are We Doing? Kevin Hillstrom writes about why your email marketing might not be generating the profit it deserves. Same can be said for any other channel

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