Advertisers shift retail media spending beyond Amazon to include Walmart, Target and more

Retail media is growing with an ever-expanding list of platforms.
March 07, 2024

Advertisers shift retail media spending beyond Amazon to include Walmart, Target and more

Retail media is growing with an ever-expanding list of platforms.

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Ivy Liu
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At Digiday’s Media Buying Summit in Nashville, media agencies addressed the challenges and opportunities of generative AI.

While a new survey finds that 35% of American subscribers pay for a service they previously accessed for free, more than half have discontinued their subscriptions because of price hikes. Download this new report for more insights on what drives them off and what consumers want from their subscriptions in 2024.

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Different from MFAs, cheap reach inventory is the next target in supply path optimization.

To create a truly interoperable environment that doesn’t necessitate extensive modifications or custom integrations, publishers and advertisers are turning to data collaboration solutions.

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Some marketers have had difficulty deciding where to spend when it comes to retail media and the continued fragmentation with more and more retail media networks entering the marketplace hasn’t made that easier. 

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With a cluttered mobile landscape, most ads are easily skipped or scrolled past — contributing to wasted ad spend.

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In this week’s Digiday+ Research Briefing, we examine how the end of third-party cookies could be a win for ad tech vendors, how publishers’ Q4 earnings paint a gloomy picture of 2023, and how sports media investments are rising in a fragmented media landscape, as seen in recent data from Digiday+ Research.

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Going public heightens the urgency to satisfy shareholder expectations, compounding the pressure for revenue growth and expansion.

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What consumers want from their subscriptions in 2024

Wednesday, March 6, 2024

Report: How content providers are responding to subscriber pain points ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

Reddit looks to build out sales efforts, ad offerings ahead of IPO

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Going public heightens the urgency to satisfy shareholder expectations, compounding the pressure for revenue growth and expansion. March 06, 2024 PRESENTED BY Reddit looks to build out sales efforts,

Why podcast companies are investing in AI-generated podcast translations despite questionable quality

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While podcast networks like iHeartMedia, Spotify and PodcastOne have publicly announced plans to debut AI-generated audio translations, few have gone live yet. March 05, 2024 PRESENTED BY Why podcast

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With companies diverting resources to adapt to the sandbox, there's less room for innovation within their own technologies. March 04, 2024 PRESENTED BY Ad tech's multi million-dollar quandary:

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Two months into Google's grand cookie cleanse in Chrome, ad tech vendors are dishing out their hot takes. March 01, 2024 Ad tech's take: early reactions to Google's third-party cookie

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