What consumers want from their subscriptions in 2024

Consumers are telling publishers and brands they want more flexibility and transparency from content providers amid rising prices.

According to a new survey of 5,000 U.S. subscribers, video streaming platforms remain the most popular consumer subscriptions, followed by retail subscriptions. However, 57% have discontinued their subscriptions because of anticipated price hikes. But when publishers and brands get it right, they see subscription adoption, especially in streaming video on demand and retail.

In this new report from Bango, you'll find out how subscribers feel about subscriptions, what’s earning their spend, what keeps them coming back over time and what they want from their subscriptions in 2024. Download it to learn more about:

• The top categories for subscription adoption
• How indirect subscriptions are driving customer acquisition
• The leading subscription pain points for consumers
• How much consumers are spending on subscriptions

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