Shopify Dispatch Issue #442 - Controlling an industry, Multi-channel selling

Issue #442 - March 13th, 2024

Headphones

Kevin Hillstrom shares his story of buying different headphones and how he made buying decisions.

An interesting part is at the end about how a small number of people can control an industry's popularity and why isn't that you or your employees?

How To Sell on Multiple Channels Without the Logistical Headache (2024)

Elise Dopson writes about how to sell on multiple channels. Finding where your customers are buying and selling to them there can be easier than trying to attract them to your store.

Get a complete view of your customer behavior

The cohort analysis in Repeat Customer Insights will automatically build cohorts for all of your customers. It has the ability to go back through your entire store history so you can get a complete view of your customer behavior.

My articles this week

Don't judge advice by its size

Focus marketing to your customers who spend the most

Complications with using Average Lifetime Value calculations

Measure customer loyalty with Average Orders per Customer

Eric Davis

Older messages

Shopify Dispatch Issue #441 - Structured data benefits, Shopify Flow retry

Wednesday, March 6, 2024

​ Issue #441 - March 6th, 2024 Measuring the benefits of structured data Ilana Davis writes about the benefits of structured data for Shopify stores. Shopify Flow - Retry workflows Shopify's

Shopify Dispatch Issue #440 - Combined listings app, Cookie-proof marketing

Wednesday, February 28, 2024

​ Issue #440 - February 28th, 2024 Boost Conversion with the Shopify Combined Listings App Shopify Plus stores will soon have access to Shopify Combined Listings which will answer the question of

Shopify Dispatch Issue #439 - Merchandise Residual Value, Improving SEO

Wednesday, February 21, 2024

​ Issue #439 - February 21st, 2024 MRV: Merchandise Residual Value Kevin Hillstrom created a metric called MRV to find products that are producing greater or lesser value in the long-term. It uses

Shopify Dispatch Issue #438 - Shopify speed score, Geolocation app to be removed

Monday, February 19, 2024

​ Issue #438 - February 14th, 2024 Happy Valentine's Day What Is a Good Shopify Speed Score—and Does It Matter? Michael Gooding gets into Shopify's new Web Performance Dashboard and how it

Shopify Dispatch Issue #437 - Winter Editions, Shopify Product Reviews closing down

Wednesday, February 7, 2024

​ Issue #437 - February 7th, 2024 Shopify Editions Winter 2024 The big news this week is Shopify's Winter 2024 Edition. Highlights I found interesting: The Shopify Subscriptions app is now in full

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