GrowthHackingIdea - +228% to your ads conversions

Dynamic Text Replacement is a mechanism that changes content on your landing page based on different custom parameters (URL variables). For example, from this URL “http://wwww.example.com/?param=Coats” you can use the word “Coats” in your landing page.

The best part - you don’t need to waste time on creating multiple landing pages per keyword that you test. They are created on the fly automatically.

I found two tools that provide dynamic text replacement feature:
1. Unbounce
2. Marketizator

According to this study dynamic text replacement boosted ad conversions by a whopping 228%.

Source: klientboost.com


Cheers,
Charlie Patel ;)



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