Shopify Dispatch Issue #444 - Create a marketing strategy

Issue #444 - March 27th, 2024

How to Create a Marketing Strategy: 7 Steps

Michael Keenan writes a guide for to getting started with a marketing strategy.

Planning is great but more often than not, long-term marketing plans have to dramatically change as you adapt to reality.

Get a complete view of your customer behavior

The cohort analysis in Repeat Customer Insights will automatically build cohorts for all of your customers. It has the ability to go back through your entire store history so you can get a complete view of your customer behavior.

My articles this week

Spring clean your merchandise catalog

Better marketing timing with Average Customer Purchase Latency

Learn how metrics relate to have more optimization opportunities

Target a 50% Repeat Sales Percentage for sustainable sales

Eric Davis

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Shopify Dispatch Issue #443 - Content for people, The endless sale

Wednesday, March 20, 2024

​ Issue #443 - March 20th, 2024 Create content for people, optimize for bots Ilana Davis writes about Google's guideline to create content for people. For decades people have been trying to game

Shopify Dispatch Issue #442 - Controlling an industry, Multi-channel selling

Wednesday, March 13, 2024

​ Issue #442 - March 13th, 2024 Headphones Kevin Hillstrom shares his story of buying different headphones and how he made buying decisions. An interesting part is at the end about how a small number

Shopify Dispatch Issue #441 - Structured data benefits, Shopify Flow retry

Wednesday, March 6, 2024

​ Issue #441 - March 6th, 2024 Measuring the benefits of structured data Ilana Davis writes about the benefits of structured data for Shopify stores. Shopify Flow - Retry workflows Shopify's

Shopify Dispatch Issue #440 - Combined listings app, Cookie-proof marketing

Wednesday, February 28, 2024

​ Issue #440 - February 28th, 2024 Boost Conversion with the Shopify Combined Listings App Shopify Plus stores will soon have access to Shopify Combined Listings which will answer the question of

Shopify Dispatch Issue #439 - Merchandise Residual Value, Improving SEO

Wednesday, February 21, 2024

​ Issue #439 - February 21st, 2024 MRV: Merchandise Residual Value Kevin Hillstrom created a metric called MRV to find products that are producing greater or lesser value in the long-term. It uses

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