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Shopify Dispatch Issue #458 - ProductGroup structured data, Market renames

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Issue #458 - July 3rd, 2024

Optimize Shopify SEO & Ads with ProductGroup structured data

Ilana Davis details the big structured data change from Google around listing variants. With how much Google Merchant Center is using structured data, this could be a way to get a leg-up in both organic and ads.

Markets Pro is now Managed Markets

Shopify renamed a bunch of their Markets features so if you start seeing new terms crop up, know that they are just new names given to existing features.

Which marketing strategies are producing the best customers for your store?

Analyzing your customers, orders, and products with Repeat Customer Insights can help find which marketing strategies attracted the best customers over the long-term.

My articles this week

Prune your products of poor performers

New week, new month, new quarter

Winback campaigns should be a required customer acquisition strategy

Simple first

Eric Davis

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Have a question about Repeat Customer Insights or would you like some support? Email shopify@littlestreamsoftware.com and I'll be happy to help (and you'll get a much faster response).

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Older messages

Shopify Dispatch Issue #457 - Shopify Editions Summer 2024, Standard product taxonomy

Wednesday, June 26, 2024

​ Issue #457 - June 26th, 2024 Shopify Editions Summer 2024 While I didn't see a single article about their Summer 2024 editions, it seems Shopify's released the landing page for it. It's

Shopify Dispatch Issue #456 - Consequences of deep discounting

Wednesday, June 19, 2024

​ Issue #456 - June 19th, 2024 An Industry That Is Lost Kevin Hillstrom shows how many ecommerce retailers are just racing to the bottom with their discounting. Which marketing strategies are producing

Shopify Dispatch Issue #455 - Talking with your community

Thursday, June 13, 2024

​ Issue #455 - June 12th, 2024 They're Lurking, And They're Fighting Back Kevin Hillstrom writes about how when you are building communities, you need to be present. It's usually better

Shopify Dispatch Issue #454 - Clicks impact ranking, Capture payment at fulfillment

Wednesday, June 5, 2024

​ Issue #454 - June 5th, 2024 Yes, Clicks and Engagement Impact SEO Ann Smarty reviewed Google documents from court cases and internal leaks to find out that clicks and time-on-site actually does

Shopify Dispatch Issue #453 - Mastering Structured Data

Monday, June 3, 2024

​ Issue #453 - May 29th, 2024 Mastering Structured Data ebook Ilana Davis writes about the Mastering Structured Data ebook, a collaboration of over a dozen SEO experts. Which marketing strategies are

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