Read this before reallocating marketing spend

                                                           
Read This Before Reallocating Any Marketing Spend
If you’re considering making marketing cuts, make sure your decisions are highly informed. Here's what we learned from Airbnb's decision to ditch marketing.
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How to Host a Virtual Conference on a Shoe-String Budget
Interest in virtual events is spiking and video-conferencing services are currently free or discounted. So what are you waiting for?
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For These Small Businesses, Kindness is Immune to COVID-19
From Nottingham to New York City, many small businesses have demonstrated ingenuity, resilience and, above all, goodwill in the face of adversity.
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What Does a Marketing Consultant Do?
A content marketing consultant helps you execute strategies to make your website more successful. Here are tips to find the best one for your brand.
Read More
Marketing Strategy vs. Marketing Plan
Marketing strategy vs. marketing plan: Do you know the difference? You ought to! Here's a breakdown of what separates the two and how they work together.
Read More

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Another live SEO consulting workshop - 25 spots

Monday, May 11, 2020

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A step-by-step guide to hosting a virtual conference

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The thing I miss most about conferences is the swag (aka "stuff we all get"). Swag notwithstanding, I've never had an easier time attending conferences than in the past few months. All it

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Unsurprisingly, a lot of tried-and-true marketing channels we rely on have completely flat-lined. Google Ads = DOA. AdRoll = Toast. Social = Ghost town. But there are a few channels and types of

How constraints make for better content marketing

Tuesday, April 28, 2020

The Content Marketer By Brafton Last week we shared how constraints fuel creativity and better content marketing, results from our latest COVID-19 survey, marketing lessons from the 'Tiger King

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