1. Home
  2. Discover
  3. Business
  4. Daily Shopify Tips

Shopify Dispatch Issue #463 - Merchandise changes, Multi-page variants

​

Issue #463 - August 7th, 2024

Watch The Transition, Carefully

Kevin Hillstrom writes about watching major merchandising changes. Even if you do it all yourself, it pays to be clear on how your products and your marketing are connected.

Multi page variant structured data with ProductGroup markup for Shopify stores

Ilana Davis breaks down how to link product variants across different pages so Google Search and Merchant Center can detect them.

This technique is important for stores who split variants out to their own pages.

Discover where your best customers come from

Going beyond simple attribution, Repeat Customer Insights lets you analyze and segment your customers by who first sent that customer your way.

This will let you find the best sources of long-term customers, not just anyone who orders.

My articles this week

New release: Average Customer

How Average Customer helps customer acquisition

Products produce behaviors

Automate your free sample follow-ups

Eric Davis

​

Have a question about Repeat Customer Insights or would you like some support? Email shopify@littlestreamsoftware.com and I'll be happy to help (and you'll get a much faster response).

Have a question about Shopify that you just can't find the answer to? I'd be happy to give it a shot and maybe even turn it into an email or article. Just reply to this email.

Did someone awesome share this letter with you? Awesome! You can sign up for my Daily Shopify tips to help your store thrive here.

Want all of the week's tips in one email? Just email shopify@littlestreamsoftware.com and tell me you want to switch your subscription to Shopify Dispatch's weekly version.

Want to unsubscribe from Eric's Daily Shopify Tips and app updates? No hard feelings. Use this link to unsubscribe: Unsubscribe

Want to send me a nice note or gift? My postal address is 1887 Whitney Mesa Dr #6225, Henderson, NV 89014

Older messages

Shopify Dispatch Issue #462 - Missing attribution is good, Google values new news

Wednesday, July 31, 2024

​ Issue #462 - July 31st, 2024 The Best Item You Can Sell Is One That Isn't Attributed To A Marketing Channel Kevin Hillstrom writes about how better attribution can be viewed as a word-of-mouth

Shopify Dispatch Issue #461 - 1st to 2nd order, Prime Day 2024 results

Wednesday, July 24, 2024

​ Issue #461 - July 24th, 2024 First Three Months After A First Order Kevin Hillstrom writes about getting a new customer to buy a second time. There's so much experimentation that can be done in

Shopify Dispatch Issue #460 - Giving up customers, Visual product filters

Wednesday, July 17, 2024

​ Issue #460 - July 17th, 2024 McDonalds Kevin Hillstrom writes about giving up on customers and marketing channels. Use "Visual" Filters for Visually Distinct Product Attributes Since

Shopify Dispatch Issue #459 - Gross Merchandise Value, Shipping and returns in Google

Thursday, July 11, 2024

​ Issue #459 - July 10th, 2024 Gross Merchandise Value: Calculation and Best Practices Michael Keenan writes about how to use Gross Merchandise Value to track your store performance. Add shipping and

Shopify Dispatch Issue #458 - ProductGroup structured data, Market renames

Wednesday, July 3, 2024

​ Issue #458 - July 3rd, 2024 Optimize Shopify SEO & Ads with ProductGroup structured data Ilana Davis details the big structured data change from Google around listing variants. With how much

You Might Also Like

Here are 100+ available EMDs for the taking

Wednesday, November 27, 2024

First come, first served ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

What does it cost to start affiliate marketing? 

Wednesday, November 27, 2024

Hint: it's more than zero, but cheaper than you think! Find out what it costs to get started across 5 different affiliate business models. CB Logo High Res 200x23 ClickBank Newsletter Check out

Topic 19: Inside LLaVA-o1

Wednesday, November 27, 2024

Let's explore a smarter Vision-Language Model (VLM) that thinks step-by-step ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

How to Describe Homesickness

Wednesday, November 27, 2024

Use contrast to amplify that sense of longing: The ache of homesickness resonates most when set against the backdrop of beauty, grandeur, and isolation. ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

Talk about your fear. Vividly.

Wednesday, November 27, 2024

How to Create a Feed on Bluesky / Elon Shared a Preview of X Payments / Meta Highlights Threads Growth ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

The $4k SEO Side Project...

Wednesday, November 27, 2024

I'm a big fan of side projects. They allow you to test out new strategies without "messing" with your main thing. James Oliver also loves testing out side projects when it comes to SEO

Little Stream Software digest for the week of 2024-11-27

Wednesday, November 27, 2024

Hey there, Here's articles I published over the last week. - Eric Davis ​Still time to attract customers organically​ While the holiday rush is about to start, you still have time to work on

🪴Sculpting vs Pottery

Wednesday, November 27, 2024

I wrote a mini essay! ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

Tornado Cash Sanctions Lifted in Major Privacy Victory for Crypto

Wednesday, November 27, 2024

Plus Thanksgiving Flashback Raises Questions About Bitcoin's Next Move ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

Tips for Talking to AI

Wednesday, November 27, 2024

Today's Guide to the Marketing Jungle from Social Media Examiner... Presented by social-media-marketing-world-logo It's Pie in the Face Day, Reader! Which would you choose: banana cream or