1. Home
  2. Discover
  3. Business
  4. Daily Shopify Tips

Shopify Dispatch Issue #463 - Merchandise changes, Multi-page variants

​

Issue #463 - August 7th, 2024

Watch The Transition, Carefully

Kevin Hillstrom writes about watching major merchandising changes. Even if you do it all yourself, it pays to be clear on how your products and your marketing are connected.

Multi page variant structured data with ProductGroup markup for Shopify stores

Ilana Davis breaks down how to link product variants across different pages so Google Search and Merchant Center can detect them.

This technique is important for stores who split variants out to their own pages.

Discover where your best customers come from

Going beyond simple attribution, Repeat Customer Insights lets you analyze and segment your customers by who first sent that customer your way.

This will let you find the best sources of long-term customers, not just anyone who orders.

My articles this week

New release: Average Customer

How Average Customer helps customer acquisition

Products produce behaviors

Automate your free sample follow-ups

Eric Davis

​

Have a question about Repeat Customer Insights or would you like some support? Email shopify@littlestreamsoftware.com and I'll be happy to help (and you'll get a much faster response).

Have a question about Shopify that you just can't find the answer to? I'd be happy to give it a shot and maybe even turn it into an email or article. Just reply to this email.

Did someone awesome share this letter with you? Awesome! You can sign up for my Daily Shopify tips to help your store thrive here.

Want all of the week's tips in one email? Just email shopify@littlestreamsoftware.com and tell me you want to switch your subscription to Shopify Dispatch's weekly version.

Want to unsubscribe from Eric's Daily Shopify Tips and app updates? No hard feelings. Use this link to unsubscribe: Unsubscribe

Want to send me a nice note or gift? My postal address is 1887 Whitney Mesa Dr #6225, Henderson, NV 89014

Older messages

Shopify Dispatch Issue #462 - Missing attribution is good, Google values new news

Wednesday, July 31, 2024

​ Issue #462 - July 31st, 2024 The Best Item You Can Sell Is One That Isn't Attributed To A Marketing Channel Kevin Hillstrom writes about how better attribution can be viewed as a word-of-mouth

Shopify Dispatch Issue #461 - 1st to 2nd order, Prime Day 2024 results

Wednesday, July 24, 2024

​ Issue #461 - July 24th, 2024 First Three Months After A First Order Kevin Hillstrom writes about getting a new customer to buy a second time. There's so much experimentation that can be done in

Shopify Dispatch Issue #460 - Giving up customers, Visual product filters

Wednesday, July 17, 2024

​ Issue #460 - July 17th, 2024 McDonalds Kevin Hillstrom writes about giving up on customers and marketing channels. Use "Visual" Filters for Visually Distinct Product Attributes Since

Shopify Dispatch Issue #459 - Gross Merchandise Value, Shipping and returns in Google

Thursday, July 11, 2024

​ Issue #459 - July 10th, 2024 Gross Merchandise Value: Calculation and Best Practices Michael Keenan writes about how to use Gross Merchandise Value to track your store performance. Add shipping and

Shopify Dispatch Issue #458 - ProductGroup structured data, Market renames

Wednesday, July 3, 2024

​ Issue #458 - July 3rd, 2024 Optimize Shopify SEO & Ads with ProductGroup structured data Ilana Davis details the big structured data change from Google around listing variants. With how much

You Might Also Like

Your Invite To BUILD Summit 2024

Thursday, September 19, 2024

Hey everyone, ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏

GPT o1 vs. 4o 🥊, Accelerator List 🚀, AI Coming To Your Ads 🤖, and Game-Changing AI Guides 🧭

Thursday, September 19, 2024

Plus: CRO Hacks 📋, B2B Gems 💎, UX Mockup Tutorial Using AI 🎨, Elevator Pitch Tips 🎤, and more! ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

FREE AI training for marketers…

Thursday, September 19, 2024

Hi Reader, Do you know you need to do more with AI? If so, I've got some high-quality video training for you. It's designed by me. And for a limited time, it's free. GET ACCESS TODAY I can

Exciting announcement

Thursday, September 19, 2024

I've got an announcement just for you: Our master class series last year had a 99% satisfaction rate. Several people have emailed me asking for a repeat of the experience this year... So, we're

📣 Now open: free registration for Litmus Live, SEO for email, and more

Thursday, September 19, 2024

The latest email resources from the Litmus blog and a few of our favorite things from around the web last week. ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌

Discover the new Digiday Streaming and Video Awards categories

Thursday, September 19, 2024

Showcase how your company is modernizing streaming and video ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

Fed Begins Easing Cycle with Jumbo 50bps Rate Cut

Thursday, September 19, 2024

Plus House Committee Questions SEC's Crypto Strategy in Divisive Hearing ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

[Webinar] 👀 Unlock lululemon’s winning social media formula

Thursday, September 19, 2024

Join us for an exclusive peek on October 1! ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏

🦄 The GTM coach for 12 unicorns

Thursday, September 19, 2024

An interview with Scott Leese, Founder and CEO of Scott Leese Consulting. 🤝 ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

✅ The Forbes Parasite SEO Playbook

Thursday, September 19, 2024

GM nerds, Welcome back to the newsletter that makes it make sense: ​ TLDR; favoritism, corruption, incompetence, etc. More on this later, but here's what's good this week: → Meta's New AI-