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Shopify Dispatch Issue #463 - Merchandise changes, Multi-page variants

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Issue #463 - August 7th, 2024

Watch The Transition, Carefully

Kevin Hillstrom writes about watching major merchandising changes. Even if you do it all yourself, it pays to be clear on how your products and your marketing are connected.

Multi page variant structured data with ProductGroup markup for Shopify stores

Ilana Davis breaks down how to link product variants across different pages so Google Search and Merchant Center can detect them.

This technique is important for stores who split variants out to their own pages.

Discover where your best customers come from

Going beyond simple attribution, Repeat Customer Insights lets you analyze and segment your customers by who first sent that customer your way.

This will let you find the best sources of long-term customers, not just anyone who orders.

My articles this week

New release: Average Customer

How Average Customer helps customer acquisition

Products produce behaviors

Automate your free sample follow-ups

Eric Davis

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Have a question about Repeat Customer Insights or would you like some support? Email shopify@littlestreamsoftware.com and I'll be happy to help (and you'll get a much faster response).

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Older messages

Shopify Dispatch Issue #462 - Missing attribution is good, Google values new news

Wednesday, July 31, 2024

​ Issue #462 - July 31st, 2024 The Best Item You Can Sell Is One That Isn't Attributed To A Marketing Channel Kevin Hillstrom writes about how better attribution can be viewed as a word-of-mouth

Shopify Dispatch Issue #461 - 1st to 2nd order, Prime Day 2024 results

Wednesday, July 24, 2024

​ Issue #461 - July 24th, 2024 First Three Months After A First Order Kevin Hillstrom writes about getting a new customer to buy a second time. There's so much experimentation that can be done in

Shopify Dispatch Issue #460 - Giving up customers, Visual product filters

Wednesday, July 17, 2024

​ Issue #460 - July 17th, 2024 McDonalds Kevin Hillstrom writes about giving up on customers and marketing channels. Use "Visual" Filters for Visually Distinct Product Attributes Since

Shopify Dispatch Issue #459 - Gross Merchandise Value, Shipping and returns in Google

Thursday, July 11, 2024

​ Issue #459 - July 10th, 2024 Gross Merchandise Value: Calculation and Best Practices Michael Keenan writes about how to use Gross Merchandise Value to track your store performance. Add shipping and

Shopify Dispatch Issue #458 - ProductGroup structured data, Market renames

Wednesday, July 3, 2024

​ Issue #458 - July 3rd, 2024 Optimize Shopify SEO & Ads with ProductGroup structured data Ilana Davis details the big structured data change from Google around listing variants. With how much

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