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Shopify Dispatch Issue #459 - Gross Merchandise Value, Shipping and returns in Google

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Issue #459 - July 10th, 2024

Gross Merchandise Value: Calculation and Best Practices

Michael Keenan writes about how to use Gross Merchandise Value to track your store performance.

Add shipping and returns information into structured data

Google is now showing shipping and returns information in Rich Results. Ilana Davis writes about to take advantage of shipping and returns in your structured data.

Discover where your best customers come from

Going beyond simple attribution, Repeat Customer Insights lets you analyze and segment your customers by who first sent that customer your way.

This will let you find the best sources of long-term customers, not just anyone who orders.

My articles this week

There's always another thing

Quitting keeps you flexible

Offer incentives customers actually care about

Holidays give you easy hooks for your promotions

Eric Davis

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Have a question about Repeat Customer Insights or would you like some support? Email shopify@littlestreamsoftware.com and I'll be happy to help (and you'll get a much faster response).

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Older messages

Shopify Dispatch Issue #458 - ProductGroup structured data, Market renames

Wednesday, July 3, 2024

​ Issue #458 - July 3rd, 2024 Optimize Shopify SEO & Ads with ProductGroup structured data Ilana Davis details the big structured data change from Google around listing variants. With how much

Shopify Dispatch Issue #457 - Shopify Editions Summer 2024, Standard product taxonomy

Wednesday, June 26, 2024

​ Issue #457 - June 26th, 2024 Shopify Editions Summer 2024 While I didn't see a single article about their Summer 2024 editions, it seems Shopify's released the landing page for it. It's

Shopify Dispatch Issue #456 - Consequences of deep discounting

Wednesday, June 19, 2024

​ Issue #456 - June 19th, 2024 An Industry That Is Lost Kevin Hillstrom shows how many ecommerce retailers are just racing to the bottom with their discounting. Which marketing strategies are producing

Shopify Dispatch Issue #455 - Talking with your community

Thursday, June 13, 2024

​ Issue #455 - June 12th, 2024 They're Lurking, And They're Fighting Back Kevin Hillstrom writes about how when you are building communities, you need to be present. It's usually better

Shopify Dispatch Issue #454 - Clicks impact ranking, Capture payment at fulfillment

Wednesday, June 5, 2024

​ Issue #454 - June 5th, 2024 Yes, Clicks and Engagement Impact SEO Ann Smarty reviewed Google documents from court cases and internal leaks to find out that clicks and time-on-site actually does

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