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Shopify Dispatch Issue #461 - 1st to 2nd order, Prime Day 2024 results

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Issue #461 - July 24th, 2024

First Three Months After A First Order

Kevin Hillstrom writes about getting a new customer to buy a second time.

There's so much experimentation that can be done in the 1st to 2nd order space. The returns can be fantastic for those who keep working at it.

Prime Day 2024: What We Don’t Know

Christiana Sciaudone summarizes Prime Day 2024. Seems to be a solid improvement over last year but still some inflation fears from consumers.

Discover where your best customers come from

Going beyond simple attribution, Repeat Customer Insights lets you analyze and segment your customers by who first sent that customer your way.

This will let you find the best sources of long-term customers, not just anyone who orders.

My articles this week

Ask one-time customers why they haven't ordered again

New release: Customer Average Order Value

Digging deeper into start dates

Different uses of start date

Eric Davis

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Have a question about Repeat Customer Insights or would you like some support? Email shopify@littlestreamsoftware.com and I'll be happy to help (and you'll get a much faster response).

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Shopify Dispatch Issue #460 - Giving up customers, Visual product filters

Wednesday, July 17, 2024

​ Issue #460 - July 17th, 2024 McDonalds Kevin Hillstrom writes about giving up on customers and marketing channels. Use "Visual" Filters for Visually Distinct Product Attributes Since

Shopify Dispatch Issue #459 - Gross Merchandise Value, Shipping and returns in Google

Thursday, July 11, 2024

​ Issue #459 - July 10th, 2024 Gross Merchandise Value: Calculation and Best Practices Michael Keenan writes about how to use Gross Merchandise Value to track your store performance. Add shipping and

Shopify Dispatch Issue #458 - ProductGroup structured data, Market renames

Wednesday, July 3, 2024

​ Issue #458 - July 3rd, 2024 Optimize Shopify SEO & Ads with ProductGroup structured data Ilana Davis details the big structured data change from Google around listing variants. With how much

Shopify Dispatch Issue #457 - Shopify Editions Summer 2024, Standard product taxonomy

Wednesday, June 26, 2024

​ Issue #457 - June 26th, 2024 Shopify Editions Summer 2024 While I didn't see a single article about their Summer 2024 editions, it seems Shopify's released the landing page for it. It's

Shopify Dispatch Issue #456 - Consequences of deep discounting

Wednesday, June 19, 2024

​ Issue #456 - June 19th, 2024 An Industry That Is Lost Kevin Hillstrom shows how many ecommerce retailers are just racing to the bottom with their discounting. Which marketing strategies are producing

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