Shopify Dispatch Issue #462 - Missing attribution is good, Google values new news

Issue #462 - July 31st, 2024

The Best Item You Can Sell Is One That Isn't Attributed To A Marketing Channel

Kevin Hillstrom writes about how better attribution can be viewed as a word-of-mouth problem. It's an interesting idea that shows tracking at the acquisition stage is fraught with problems.

3-Tiered Index Hints SEO Link Value

With the recent Google leak there are a ton of analyses on how their algorithm works. Eric Schwartzman reviews how links from more newsworthy articles might be more valuable than regular articles.

I suspect there's another level to it over the long-term as the news cycles through to the next thing weeks and months later.

Discover where your best customers come from

Going beyond simple attribution, Repeat Customer Insights lets you analyze and segment your customers by who first sent that customer your way.

This will let you find the best sources of long-term customers, not just anyone who orders.

My articles this week

Big brands are your only competitor that matters

Measure customer consumption with Customer Purchase Latency

Focus less on attribution, more on metric monitoring

The value of customer loyalty for CPG brands

Eric Davis

Have a question about Repeat Customer Insights or would you like some support? Email shopify@littlestreamsoftware.com and I'll be happy to help (and you'll get a much faster response).

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Shopify Dispatch Issue #462 - Missing attribution is good, Google values new news

Issue #462 - July 31st, 2024

The Best Item You Can Sell Is One That Isn't Attributed To A Marketing Channel

3-Tiered Index Hints SEO Link Value

Discover where your best customers come from

My articles this week

Would you like to learn how to improve your store, attract happy customers, and sell more products?

Older messages

Shopify Dispatch Issue #461 - 1st to 2nd order, Prime Day 2024 results

Shopify Dispatch Issue #460 - Giving up customers, Visual product filters

Shopify Dispatch Issue #459 - Gross Merchandise Value, Shipping and returns in Google

Shopify Dispatch Issue #458 - ProductGroup structured data, Market renames

Shopify Dispatch Issue #457 - Shopify Editions Summer 2024, Standard product taxonomy

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