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Shopify Dispatch Issue #460 - Giving up customers, Visual product filters

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Issue #460 - July 17th, 2024

McDonalds

Kevin Hillstrom writes about giving up on customers and marketing channels.

Use "Visual" Filters for Visually Distinct Product Attributes

Since Shopify's introduced some standardized product attributes, many stores are going to be having the exact same product filters.

This UX research from Sonia Sousa shows how to make product filters usable to customers, even if the filters use industry jargon.

Discover where your best customers come from

Going beyond simple attribution, Repeat Customer Insights lets you analyze and segment your customers by who first sent that customer your way.

This will let you find the best sources of long-term customers, not just anyone who orders.

My articles this week

New release: custom analysis start date

How resilient is your marketing

The inventory dilemma

Tailor your merchandise to what your customers want to buy

Eric Davis

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Have a question about Repeat Customer Insights or would you like some support? Email shopify@littlestreamsoftware.com and I'll be happy to help (and you'll get a much faster response).

Have a question about Shopify that you just can't find the answer to? I'd be happy to give it a shot and maybe even turn it into an email or article. Just reply to this email.

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Shopify Dispatch Issue #459 - Gross Merchandise Value, Shipping and returns in Google

Thursday, July 11, 2024

​ Issue #459 - July 10th, 2024 Gross Merchandise Value: Calculation and Best Practices Michael Keenan writes about how to use Gross Merchandise Value to track your store performance. Add shipping and

Shopify Dispatch Issue #458 - ProductGroup structured data, Market renames

Wednesday, July 3, 2024

​ Issue #458 - July 3rd, 2024 Optimize Shopify SEO & Ads with ProductGroup structured data Ilana Davis details the big structured data change from Google around listing variants. With how much

Shopify Dispatch Issue #457 - Shopify Editions Summer 2024, Standard product taxonomy

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​ Issue #457 - June 26th, 2024 Shopify Editions Summer 2024 While I didn't see a single article about their Summer 2024 editions, it seems Shopify's released the landing page for it. It's

Shopify Dispatch Issue #456 - Consequences of deep discounting

Wednesday, June 19, 2024

​ Issue #456 - June 19th, 2024 An Industry That Is Lost Kevin Hillstrom shows how many ecommerce retailers are just racing to the bottom with their discounting. Which marketing strategies are producing

Shopify Dispatch Issue #455 - Talking with your community

Thursday, June 13, 2024

​ Issue #455 - June 12th, 2024 They're Lurking, And They're Fighting Back Kevin Hillstrom writes about how when you are building communities, you need to be present. It's usually better

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