Presented by

Tomorrow is International Lefthanders Day, Reader! Are you one of the 10%?

In today’s edition:

• ✒️ Today's Tip of the Day is for content creation with AI

• 🪡 Content marketing for product launches

• Snapchat streamlines its Ads Manager

• Meta depreciates unique metrics in its Ads Insights API

• 🗞️ Additional industry news from OpenAI, TikTok, and YouTube

Do you spend a lot of time collecting and turning information from team members or clients into press releases, book descriptions, author bios, or product descriptions? Wondering how AI can streamline the process? 

Use an AI-Powered Form

Tools such as Formwise automatically generate content based on user responses.

You create a form with specific questions about your content needs and send it to the person you need details from. Your recipient fills out the form, answering these questions. 

On the backend, you set up a prompt that uses the answers to generate content, and the tool produces the desired content based on the entered responses.

This type of solution significantly reduces the time needed to create content, ensures a consistent format and style across different pieces of content, and allows you to handle more clients or projects without proportionally growing your workload.

Today's advice is provided with insights from Alicia Lyttle, a featured guest on the AI Explored podcast.

Looking for a Competitive Advantage, Reader? 

Social Media Marketing World is the place to go to learn the latest marketing strategies. But this year, the conference will feature something special: our largest-ever lineup of AI speakers! 

When you attend, you'll discover innovative ways to leverage AI to:

• Effortlessly create quality content in less time

• Easily use data to make better decisions faster

• Unlock your creativity for ideas on demand

"The conference far exceeded my expectations and gave me a real understanding of AI and how to apply it right now," said Raymond Pohlmeyer.

I’m ready to discover how to use AI.

A 4-Phase Content Marketing Plan

Are you planning to release a new product, course, or book? Looking for a proven content marketing strategy to drive pre-sales and generate buzz? 

By applying these tactics and adapting them to your own product or service, you can create an effective multi-phase launch over five months. The following timeline reflects a February launch, so you’ll need to adjust it to align with your chosen launch date.

To promote each phase, use social media and email to reach previous customers and target cold audiences.

Phase 1: October

Begin your pre-release launch with a no-cost masterclass designed to attract an audience interested in experiencing the outcome of your new product. Don’t skimp on the content here. Teach something valuable during the event so that viewers are primed to pre-order when you transition into a sales pitch at your close. 

You should also offer a no-cost bonus, such as a digital course, an eBook, or other resource, to any attendee who pre-orders your product. 

Pro Tip: Be sure to collect email addresses from registrants so you can follow up with a strong email campaign after the webinar ends to maximize your sales.

Phase 2: November and December

In the second phase, leverage the power of exclusive offers and limited-time bonuses by scheduling a live virtual event that will take place after your product’s initial release. 

Make sure anyone who previously pre-ordered receives access to the virtual event. Prompt more pre-orders by offering limited-time availability of perks such as a downloadable action book or a Q&A session.

Pro Tip: This is a good time to leverage the participation of well-known influencers who use your product.

Phase 3: January

Now it's time to repackage and repeat the masterclass you ran in Phase 1. 

Review its performance to spot any glaring areas that need improvement. Then, update the marketing copy to align with New Year's goals and resolutions. When you're ready, run the masterclass over two days. 

Pro Tip: This time, spend significant time addressing objections and answering questions from your viewers in real time.

Phase 4: February

Early in January, interview influencers who have used your product. Package each interview into a 30-minute conversation and upload them to a member-only site that can only be accessed by people who pre-order your product before the launch. 

Run a campaign promoting the interviews as a limited-time bonus for pre-ordering the book, and schedule the release of these interviews for the day your product launches in February.

Pro Tip: Ask your featured guests to promote the bonus to their own audiences before the product release.

Today's advice is based on insights from Amy Porterfield, a featured guest on the Social Media Marketing Podcast.

OpenAI Extends DALL-E 3 to ChatGPT’s No-Cost Users: OpenAI is extending DALL-E 3 image generation to ChatGPT's no-cost users, allowing up to two images daily. Previously limited to paid subscribers, this feature integrates ChatGPT's ability to create image prompts with DALL-E 3's generation capabilities. The rollout is gradual, with some users already having access. Source: @OpenAI via X

Meta Depreciates Unique Metrics in Ads Insights API: Meta is deprecating over 100 unique metrics in its Ads Insights API on October 30, 2024. This affects the 'unique_actions' and 'cost_per_unique_action_type' fields, which will no longer return certain 'action_type' breakdowns. Total action fields remain unchanged. Developers have a 90-day notice to adapt. Meta recommends using updated Attribution Windows for tracking conversions. Source: Meta

Snap Streamlines Ads Manager: Snapchat is streamlining its Ads Manager by reducing its ad objectives from 12 to 5: Awareness & Engagement, Traffic, Leads, App Promotion, and Sales. The rollout occurs from July to September, with existing campaigns automatically transitioning to new objectives by mid-September. Source: Snapchat for Business

TikTok Partners With Amazon for In-App Shopping: TikTok has partnered with Amazon to enable in-app shopping for select Amazon products. Users can link their TikTok and Amazon accounts to purchase items directly from Amazon ads in their "For You" feed without leaving TikTok. The feature provides real-time pricing, Prime eligibility, and delivery estimates. Users can unlink accounts anytime. Source: TikTok for Business

YouTube Tests Sleep Timer on Premium Tier: YouTube is testing a sleep timer for Premium subscribers. The feature pauses videos after a set time, ranging from 10 to 60 minutes. Users can enable it through experimental features on desktop or mobile. When the timer ends, YouTube pauses playback and offers an extension option. The test runs until September 2. Source: YouTube

Did You Know?

The only US state that grows coffee is Hawaii.