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It’s National Aviation Week, Reader! Can you imagine how different our daily lives would be without airplanes?

In today’s edition:

• ❎ Today's Tip of the Day is for objection-handling in marketing content

• 📩 Don’t underestimate this email sequence

• Meta updates Campaign Optimization

• X launches Grok-2

• Threads announces new web features

• 🗞️ Additional industry news from LinkedIn, Reddit, Snapchat, and more

Do you need more conversions from social media? Could addressing concerns consumers have raise your revenue?

Use AI to Identify and Resolve Objections

First, train the AI on what you're selling. 

Please review this product summary [insert details].

Next, upload a persona that's against everything you're trying to sell and ask the AI to provide all possible objections to making a purchase. 

Please review and assume this persona [insert persona details]. Based on what you learn, come up with a list of possible objections to buying what I sell.

Then, prompt the AI to consider and overcome a specific objection.

Review this objection [insert the objection]. How could I change your mind?

Now, you have a content library to help you proactively address objections across social media and other marketing channels. 

Today's advice is provided with insights from Ole Lehmann, a featured guest on the AI Explored podcast.

Did You Already Get Your Ticket, Reader? 

If you haven’t secured your Social Media Marketing World ticket, you’re missing out.

The conference is the best place to discover the latest strategies, overcome your biggest struggles, and make new lifelong friends. You can even lock in your marketing strategy while onsite in San Diego. Plus, you may just meet your next client, business partner, or employee.

What are you waiting for? Right now, there is a big sale going on. You can get your All-Access ticket for under $1K.  

I’m ready to get my ticket and save.

How to Create an Effective Email Welcome Sequence: Part 1 of 2

Did you know welcome emails have the highest engagement rates of any email marketing flow? Or that most conversions happen within the first 48 hours of a new subscriber joining your list?

By following this outline, you will have the first four messages in a welcome sequence designed to deploy over seven days. Check Monday for part 2!

Day 1: The Executive Assistant Email

The first email should come from the CEO's executive assistant, not the CEO. This creates a pattern interrupt and feels more realistic. Keep it short (under 55 words) and ask if the subscriber has any questions about your core offer. The goal is to generate a reply, which helps with future email deliverability.

Subject: Thank you 

Body: "Hi [First Name], This is [Assistant Name], [CEO Name]'s executive assistant. I just saw that you joined our email list. Did you have any questions about [core offer]? It's our main priority to grow this. Hit reply and let me know what questions you have about it."

Day 2: The CEO's Expectations Email

Send this email from the CEO at the end of the second day (around 4:45 PM). The goal is to set expectations for future emails, even if you plan to send them less frequently than stated. This helps prevent unsubscribes during future campaigns.

Subject: Just leaving the office... 

Body: "Hey [First Name], This is [CEO Name] at [Company]. I was just leaving the office, but I saw that you joined our email list, so I wanted to stop by and say hi. Here's what you can expect from us:

• We are a high-volume email sender. Expect an email every single day from us.

• [Other expectations...]"

Day 3: Connect on Social Media

This message encourages subscribers to connect with you on a social media platform where they're active. Choose one platform your audience checks at least twice a month with direct messaging capabilities. This allows you to maintain contact even if they unsubscribe from emails.

A "fake reply" format from the CEO's assistant works well for this email.

Subject: Re: New subscriber 

Body: "Hey [First Name], [CEO Name] saw that you just joined the list. He thought you'd be a really good connection on LinkedIn. Would you mind giving him a quick connection request here? [Link]

Day 4: New Subscriber Survey

The goal here is to learn more about your customers. Send them a link to a survey with 5–8 questions to gather information about content preferences, how they found you, and their buying stage. You can use this data to tailor future content and marketing efforts.

If you do this right, you can expect a 10–15% click-through rate on this email, with an 80% survey completion rate.

Subject: I don't want you to hate me 

Body: "We know you get dozens, if not hundreds, of emails. You archive or delete most of them. We don't want to be included in that stat for you. We want you to choose your own adventure with us. We can only do that if you give us some information about you and tell us what is relevant to you. Can you choose your adventure here and let us know?"

Today's advice is provided with insights from Tyler Cook, a featured guest on the Social Media Marketing Podcast.

Social Media Marketing World Comes to You! 

Attending Social Media Marketing World in person is the best way to experience the conference, but sometimes, travel is just not an option. 

With a Virtual ticket, you can stream all of the keynotes and sessions live. Plus, you'll get access to the recordings of every keynote, session, and workshop.

"My eyes are sore as I have watched way too many sessions today! All awesome stuff. It's like Netflix… just one more," said Julia Doherty.

Isn't it time you experienced the life-changing content from Social Media Marketing World?   

I’m ready to attend virtually!

LinkedIn’s Research on B2B Ad Performance: LinkedIn and MAGNA Media Trials' research reveals the growing importance of creativity in B2B advertising. The study found that both display and video ads on LinkedIn can significantly improve brand metrics. More creative ads lead to higher engagement, with a 40% improvement in purchase consideration and longer view times. The research suggests that B2B brands should focus on building emotional connections and storytelling, rather than just showcasing product features, to improve ad performance and engagement on LinkedIn. Source: LinkedIn for Marketing Blog

Meta’s Campaign Optimization Updates: Meta is rolling out several updates to its advertising platform to enhance campaign performance and customization. The company is introducing Conversion Value Rules for improved audience targeting, an opt-in attribution setting for incremental conversions, and expanded analytics integrations with third-party tools. Source: Meta

Reddit Launches Partner Badging Program: Reddit launched its Partner Badging Program, offering agency partners exclusive badges as they become certified Reddit advertising experts. The program builds on previous initiatives and provides tiered badges based on certifications and investment. Certified partners receive benefits like early access to new resources, elevated customer service, and recognition on Reddit platforms. Source: Reddit  

Snapchat’s Ad Platform Updates: In August, Snapchat announced major updates to its ad platform, focusing on direct response and brand awareness. Key improvements include enhanced Lead Generation tools, expanded 7-0 optimization for app advertisers, and new Value Optimization and Landing Page View features. For brand awareness, Snapchat introduced First Lens Unlimited and State Targeted First Story takeover products and expanded AR advertising capabilities with AR Extensions. The platform also launched AI-powered creative tools, including an ML Scribble World Lens and GenAI Copy Generator. Source: Snapchat for Business

Threads’ Updates: Meta announced new web features for Threads, focusing on creators and businesses. The update includes insights for post performance and audience demographics, multiple draft saving (up to 100), and upcoming post scheduling. Meta plans to consider mobile versions of these features in the future. Source: Meta

X Launches Grok-2: xAI has launched Grok-2 and Grok-2 mini in beta with improved reasoning and new image generation capabilities on X. Available to Premium users, Grok-2 enhances chat, coding, and reasoning functions. xAI plans to offer these models via an enterprise API and integrate them into X's features, including search, analytics, and replies. Source: Tech Crunch

X Allows Long-Form Post Creation via Third-Party Apps: X has updated its API to allow third-party apps to create posts up to 4K characters long, matching the expanded limit for Premium subscribers introduced in February 2023. This feature is separate from X Articles, which permits even longer posts for Premium+ users. This functionality is expected to roll out soon on X management platforms. Source: Social Media Today

X’s Advanced Analytics for Premium Subscribers: X has launched an updated Audience Insights tab for Premium subscribers, offering new analytics features, including audience demographics and active user times. The update provides improved chart formats and data visualization. Source: Social Media Today

Did You Know?

This practice phrase used in typing uses every letter in the English alphabet: The quick brown fox jumps over the lazy dog.